Based on over 2,000 mobile money agent interviews carried out in 2014, the survey report highlights findings on the mobile money agent landscape in Pakistan. DESIGN MUNIRA ABBAS
With at least four players that have considerable presence, Pakistan has a fiercely competitive digital financial services (DFS) market compared to East Africa and Bangladesh. This was revealed by a survey jointly conducted by Karandaaz Pakistan and The Helix Institute of Digital Finance.
The report is part of The Helix Institute’s Agent Network Accelerator (ANA) research project. Collaboration between the Bill & Melinda Gates Foundation and MicroSave, ANA is the largest research project in the world on mobile money agent networks, designed to determine their success and scale.
Based on over 2,000 mobile money agent interviews carried out in 2014, the survey report highlights findings on the mobile money agent landscape in Pakistan covering agent profitability, transaction volumes, liquidity management and other important strategic considerations.
Published in The Express Tribune, May 16th, 2015.
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