Cool Biz campaign: Japanese dress down to save energy

TOKYO: Japan launched its annual “Cool Biz” campaign on Friday, an energy conservation drive that calls on business people to ditch their jackets and ties so offices can keep air conditioning to a minimum. Workers in Tokyo could be seen dressed down while some government officials took the message to heart by showing up to work in Okinawan-style collared t-shirts. The tradition was embraced by non-Japanese offices too as the British embassy sent out a message on social media, “Please feel free to dress in Cool Biz style when you visit the British Embassy Tokyo,” it said on Twitter.

Published in The Express Tribune, May 2^nd, 2015.

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