The social network

The CSR division has launched a campaign 'Aao Parhao' which serves as call to action to help change future of...

KARACHI: It is my conviction that media with its ability to influence, access and engage multiple stakeholders can play a crucial role in bringing social change at a scale that is unmatched. To be able to do that for a living is a privilege.

The Corporate Communications & CSR division is dedicated to bringing social innovation, focusing on education, arts, health. The division looks to establish a counter-narrative for extremism and challenges peoples view and perceptions. We work in collaboration with our colleagues from across the Express Group to strategically leverage the knowledge, outreach and network of the media house for successful implementation of our initiatives.

The division established The Express Education Initiatives programme, which led to the Manto Essay Competition, Localens Photography Competition and The Young Voters Dialogue. It also launched an interactive campaign Aao Parhao (Come Teach) which served as a call to action to help change the future of Pakistani children, (www.aaoparhao.com). The division represents Express Media Group as one of the founding members of ‘I am Karachi’ peace campaign and is launching The Express Dialogue Series from April 2015 -a platform for the youth to discuss the issues ailing Karachi.



We strive to initiate projects that are sustainable, to understand and amplify their impact, and to learn the art of utilising each media platform (print, electronic, digital). With the help of our colleagues, partner organisations, experts and policy makers we will continue to generate ideas that challenge, inspire and motivate us to work together for tangible solutions.

At the 5th anniversary, I would like to congratulate and thank my team on what we have and will continue to achieve, our editorial, management for the space and the freedom, and our partners for their commitment to our struggle for a more socially aware society!

Published in The Express Tribune, April 12^th, 2015.