Smartwatch: No launch for Apple in Switzerland yet

ZURICH: Apple is not able to launch its new smartwatch in Switzerland until at least the end of this year because of an intellectual property rights issue, Swiss broadcaster RTS reported on its website. The US tech giant cannot use the image of an apple nor the word ‘apple’ to launch its watch within Switzerland, the home of luxury watches, because of a patent from 1985, RTS reported, citing a document from the Swiss Federal Institute of Intellectual Property. The document, reprinted on the RTS website, was published by trade magazine Business Montres & Joaillerie, RTS said. The patent is set to finish on December 5 of this year. It currently belongs to William Longe, who owns watch brand Leonard that first filed the patent. Apple did not immediately respond to a Reuters request for comment.

Published in The Express Tribune, April 5^th, 2015.

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