Women take the wheel as Pink Rickshaw service kicks off in Lahore

Published: March 27, 2015
There is only one female taxi driver in the whole country . PHOTO: TWITTER

There is only one female taxi driver in the whole country . PHOTO: TWITTER

LAHORE: With Pakistani women often bearing the brunt of cultural barriers and inequality, the ladies-only Pink Rickshaw service has put women from Lahore in the driving seat to generate revenue for their families.  

The service was launched with the intention of providing women from the lower social strata of society an opportunity to travel in comfort and at the same time giving them financial independence.



The women’s only service will also enable female commuters to travel without fear of getting harassed on the street. It aims to be a safer option as opposed to other forms of public transport.

Read: Polluting away: Mingora’s rickshaws whiz past govt regulation

As part of the initiative, the way women are perceived in the public eye will be revolutionised, encouraging other women to follow suit and enter the many male denominated professions.

“Thus, the initiative’s effect will perpetuate a virtuous cycle of women becoming self-reliant independent and productive members of the society,” states one of the objectives of the project.

Read: Gender Roles: ‘Women empowerment necessary for development’

The project informed that there is only one female taxi driver in the whole country and projects such as ‘The Pink Rickshaw’ will empower other women to open up to new opportunities and freedoms.

This article appeared on The Nation

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Reader Comments (8)

  • Pak Soul
    Mar 27, 2015 - 5:37PM


  • AY
    Mar 27, 2015 - 6:44PM

    Pretty idea to promote females towards source of earning.Recommend

  • AJ
    Mar 27, 2015 - 7:51PM

    I really hope the women driving or travelling on the bright pink rickshaws don’t get targeted because of this by men.Recommend

  • dr1
    Mar 28, 2015 - 1:59AM

    we have pink busses in lahore now we have pink auto rickshaws .. women can also travel in separate portion in ltc busses, and metro bus..and if women are traveling in in wagons, mini busses (which don’t have seprate portion for ladies) , they get a lot of respect..although we are lagging in women rights from other countries but these things show we as a society are progressing and probably give more independence and rights to women … what we want is to prevet ourselves from regression!Recommend

  • Sheikh Khalid
    Mar 28, 2015 - 4:24AM

    Oh Good!! MashaAllah!
    i hope you work it till you get the nitty gritty down like the backs of your hands.

  • Humair
    Mar 31, 2015 - 9:51PM

    I want to buy pink rikshwa any body plz tell me how and where i can by thisRecommend

  • Yousuf Farhan
    Jun 1, 2015 - 6:09AM

    Please tell me, how is this even possible? Hiring women only drivers is not only sexist but also illegal, you cannot refuse employment to someone due to their gender, and so is refusing customers based on their sex. Oh wait I forgot,this is Pakistan, the most sexist and stereotypical (or one of the most) societies in the world.Recommend

  • Yousuf Farhan
    Jun 1, 2015 - 6:13AM

    Also, if the government is providing only female with rickshaws, its a pretty dumb idea, when did charity become a gender specific cause?Recommend

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