Modi’s sense of style grabs attention

Indian Prime Minister in the limelight for his meticulous fashion technique

A new biography penned on Indian Prime Minister Narendra Modi mentions a rare confession by the premier. Considered one of the most fashionable leaders in the world, Modi says his fashion sense is a gift from God, reported the Washington Street Journal.

“God has gifted me the sense of mixing and matching colours. So I manage everything on my own. Since I’m God-gifted I fit well in everything. I have no fashion designer but I’m happy to hear that I dress well,” he said.

Lance Price, the author, a former adviser to Tony Blair when he was prime minister of the United Kingdom, examines Modi’s brand, his social media dominance and his campaign that harnessed technology like never before in an Indian election. It also looks into Modi’s much talked about sense of style. The Indian premier not only has taken the media by storm with his clothing but has also caught US President Barack Obama’s attention as well.

During a recent visit to India, Obama commenting on the Bharatiya Janata Party’s leader suggested Modi out-styled the First Lady Michelle Obama. The Indian prime minister is said to have changed his outfit thrice during the first day of Obama’s visit. But it did not stop there, as one of his suits, he donned for a lunch for Obama made the biggest impact.

Modi appeared to be wearing a pinstripe suit, but zoomed-in photographs revealed the stripes are actually letters repeatedly spelling out Modi’s name. Modi might be the sole ruler of the glamorous and dynamic sphere of world leader fashion but, until now, had not commented in public about his wardrobe. “In a nut shell, Modi is clearly seen as an icon of developmental politics, strong leadership and charismatic campaigner,” Nalin Kohli, a spokesman for Modi’s Bharatiya Janata Party said.

“It has been widely reported that his glasses are from Bvlgari, his watch is a Movado and the pen that often pokes from his top pocket is by Mont Blanc. The shirts themselves, a short-sleeved version of the traditional round-necked kurta, have become an internationally sought-after brand,” Price notes in his chapter ‘Brand Modi.’

Published in The Express Tribune, March  19^th,  2015.

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