Pakistani bridal-wear to make it big

Designer Adnan Pardesy to show at Qatar International Fashion Fiesta

KARACHI: Designer Adnan Pardesy is set to showcase his innovative bridal collection at Qatar International Fashion Fiesta (QIFF) on March 19, followed by an exhibition on March 20. According to a press release, the collection is based on the infusion of two themes: the first being the legacy of traditional Indo-Pak embellishments; and the second, architecture and abstract art.

On participating in the fashion fiesta, Pardesy said, “We are thrilled. It is an excellent opportunity for Asian designers to showcase their design work and craft to the Middle Eastern market.” He added, “Taking part in credible fashion platforms, such as QIFF, allows us to increase exposure of our brand to a wider audience, which will definitely result in greater opportunities for our label to grow.”

The line integrates traditional chatapatti and a riot of colours fused with modern motifs on gold organza and other luxe fabrics, such as crepe, net silk chiffon, jamawar, organza, tissue and silk. It will feature a wide range of women’s wear, including short shirts, voluminous skirts and capri trousers. The menswear collection features embellished sherwanis, Nehru jackets and kurtas, showcasing Pardesy’s signature aesthetics.

“We always love to promote the culture of Pakistan and, for that, we have put forward a new bridal collection, which represents the colours of subcontinent along with intricate embroidery and embellishments,” shared Pardesy.

Launched in 2007, the label’s design philosophy is minimalism and draws inspiration mainly from structure and architecture. Pardesy has made his mark in fashion by exploring techniques, such as pleating, honeycomb, quilting and denim.

Published in The Express Tribune, March  18^th,  2015.

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