Boosting exports: Paris gets taste of traditional Pakistani rice

ISLAMABAD:

Pakistan’s embassy in Paris organised a rice exhibition in its premises on Thursday in an effort to promote the country’s rice in the European nation.

The show was also aimed at facilitating meetings between Pakistani exporters and French importers for promoting rice export.

Rice export from Pakistan to France was worth $31.72 million during January-September 2014, most of which was consumed by the ethnic market.

It was expected that the exhibition would help increase rice export, said a message received from Paris on Friday.

A number of French importers were invited to participate and meet Pakistani exporters, who were invited to Paris especially for the event.

The embassy coordinated their meetings in order to have detailed discussions on business proposals.

Services of a top French chef Alian Stril were acquired to serve Basmati rice. He prepared three different French dishes while traditional Pakistani dishes like Biryani, Zarda and Kheer made by Pakistani cooks were also presented. 

Published in The Express Tribune, December 6^th,  2014.

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