Grooming talent: Nescafe Basement’s 3rd season kicks off
Press release says famous musicians Xulfi will act as guide for new musicians
After the success of its first two seasons, Nestle Pakistan has announced to launch the third season of its Nescafe Basement, a creative forum to help find and groom young talent in the field of music, said a press release issued to the media on Tuesday. Nescafe Basement’s third season – started on November 19 – is a relatively bigger event than the previous seasons and is going to introduce 25 new musicians, who are going to present a variety of music using different musical instruments. According to the press release, famous musicians Xulfi will act as a guide for these new musicians. Xulfi will also act as a music producer and help discover the hidden talent of these new artists.“The music lovers can enjoy these artists at TV channels as well as Nescafe Basement’s and Nescafe’s websites,” the statement says.
Published in The Express Tribune, November 26th, 2014.
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