He said standards used for guaranteed customer satisfaction in 2000 are not relevant now. “Different companies and trade entities operating in the country possess ISO-9000 Certification. However now, we need more advanced certification to remain competitive in the international market.”
He said that the international NGO Green Peace, which was more focused on nuclear related issues, is also now paying attention to consumer products’ manufacturing and chemicals utilised in their preparation.
He said that Pakistan’s industrial and trade sector would have to change their thinking to improve products’ quality, besides ensuring training to their manpower on modern skills.
“Mid-management and upper management would have to keep a close eye on the processes instead of merely issuing orders.”
He said that TDAP can provide assistance to any industrial, trade entity in order to improve their products’ design system, reduce its production cost and embrace energy efficient processing.
Alamgir said that it takes years to build reputation and win consumer confidence but a few complaints can cause a severe blow to any company. “We have to ensure at all costs that no such product, that can harm environment or human health, is exported.”
Published in The Express Tribune, November 11th, 2014.
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