HSY at the heart of luxury

Fashion designer becomes Brand Ambassador of the concierge service.

KARACHI: After Hassan Sheheryar Yasin’s (HSY) brand set the runway ablaze at PLBW 2014, the designer will be representing the world’s leading luxury concierge service provider Quintessentially Lifestyle as its brand ambassador in Pakistan for 2014-2015, as reported in a press release.

Quintessentially is a global Private Member’s Club, offering aw lifestyle management services. “As one of the most recognisable names in the fashion and lifestyle industry of Pakistan, HSY embodies the true spirit of the multi-faceted man and we are thrilled to have him represent the brand.” said Asghar Hasan, General Manager Quintessentially Lifestyle Pakistan.

Over the years, HSY has set the bar high in the realms of fashion design and innovative fashion marketing. “I’m thrilled to be the brand ambassador for Quintessentially in Pakistan. With the fast -paced nature of the world today, it has become a challenge to indulge in and organise leisurely pursuits. I personally feel there is a lot of scope for a luxury concierge services in Pakistan and look forward to representing the brand in the country,” said couturier Yasin.

Published in The Express Tribune, October 30^th, 2014.

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