Lara Dutta’s bag of beauty tricks
Miss Diva Universe 2014, which premiered October 6 on Zee Café, is a whole new property and completely re-branded, she said.
“What I like most about it is that with the show, the country will actually get a chance to get to know the girls who are competing for the international crown rather than seeing the newspaper one morning and reading about the winner,” Lara said in an interview.
Most importantly, the show helps in discovering the 15 contestants’ individuality.
“All of them (aspirants) either try to embrace (former Miss Worlds) Aishwarya Rai, Priyanka or me, but I think if they bring forth their own individuality and personality, it will be better for them”.
“Be yourself. Be totally comfortable and confident in your skin. That’s what we are looking at,” said the diva when asked about the unique selling point of the TV show.
Srishti Rana bagged the Miss Asia Pacific World title last year, but it has been a dry spell for India at Miss Universe and Miss World contests since 2000.
Lara says there are several reasons behind the contestants not winning the crown.
“The [format of the] contest has changed a lot from the time Priyanka Chopra, Dia Mirza or I won. So, I think it’s good step to re-brand the entire thing because internationally too the requirements are changing. The way the contests are conducted is way different from the time we won,” said the 36-year-old.
After winning the title, Lara made her Bollywood debut in 2003 with Andaaz and went on to do films like Masti, No Entry, Housefull and Don 2.
The actor, who is married to tennis ace Mahesh Bhupathi and has a daughter,Saira, with him, says that it is important for the contestants to get the right exposure.
“You need to send somebody who is a complete all rounder, just one thing won’t work. You are put in various sorts of environmental situations where you have to work on your articulation, confidence and be on your feet”.
“It is important that girls around the country really know what goes into making a beauty pageant winner. It’s not just about a girl who looks good in bikini or who has a nice smile or nice a body or thing like that”.
Like other sectors, here too social media is playing an important role.
“Today, social media and things like that are so big that these girls are actually getting bigger media reach before they actually occupy a title. I think it’s a great concept,” Datta said.
Published in The Express Tribune, October 17th, 2014.
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