Partnership: Mobilink collaborates with Teradata

IT enhancements part of Mobilink’s strategy to continuously improve their technology for the benefit of customers

KARACHI: Mobilink, the leading telecommunications provider in Pakistan, and Teradata, the data analytics and marketing applications company, announced an initiative to take their decade old partnership to the next level. By increasing the size of its data warehouse solution and adding more users to the system across departments, Mobilink furthers its capabilities of understanding its customers, catering to their needs on an individual level and reducing churn through advanced analytics and event-based marketing. Mobilink has been using Teradata Integrated Data Warehouse technology and services since 2005. With this upgrade, Mobilink will enter a superior phase of advanced analytics to provide customer-centric services to their users.  The IT enhancements are part of Mobilink’s strategy to continuously improve their technology for the benefit of their customers.

Published in The Express Tribune, October 9^th, 2014.

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