No technique, no training, only dance dil se. That’s the theme of the newly launched dance reality show, Dil Se Naachein Indiawaale, which is being launched by Zee TV and the team of the forthcoming movie Happy New Year.
The director of Happy New Year, Farah Khan, along with actors Shahrukh Khan, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah launched the show at a press conference.
The show has participants from all walks of life. Such as Delhi-based nurse Nora Jon, who serves patients round the clock and then dances behind closed doors because it gives her unmatched joy and, a gang of middle-aged women who bond over dancing.
Following a five-week format and a multi-city tour, the show attempts to give a platform to those who feel happy when they dance and spread happiness with their even not-so-perfect talent.
As Punit Goenka, managing director and chief executive officer ZEE put it: “If Dance India Dance is about celebrating dance as art form, Dil Se Naachein Indiawaale is about celebrating it as a heart form.”
The show’s format requires the film’s actors to be ‘Agents of happiness’, and in this role, they will judge participants across the four cities of Mumbai, Delhi, Indore and Ahmedabad via a joyride on a Happy Dancing bus.
The show, which will go on air on October 11, has called for entries from dance enthusiasts from across the country. Dancers who have been shortlisted after their ‘Happy Dancing’ video will receive a chance to perform in front of the Agents of Happiness. Shah Rukh believes the show is a “perfect fit” for the movie, a heist drama which comes from his own production company Red Chillies Entertainment.
Talking about the show, Shahrukh said, “It is an amazing brand fit for our film, which is also a story of how a group of non-dancers go on to win hearts because they dance dil se.”
Nevertheless, the actors of the film all clad in black along with their fun loving director, added humour and chutzpah to the launch. Farah and Boman did an impromptu jig, while Sonu and Abhishek regaled the audience with their bits of dance. Happy New Year is a musical heist film where a team of con artists enter a dance competition in an attempt to make a high-profile robbery.
Published in The Express Tribune, October 9th, 2014.
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Wow, what people can do just to promote a film, which can turn out to be a flop in the end....