Tapping the growing tablet market

G-right teams up with Intel to launch ‘medium-ranged’ products.

KARACHI: Targeting a major chunk of the market segment with affordable tablets, Intel Corporation’s first consumer-based coalition with a local mobile phone company endeavours to grab the share of a growing industry.

Addressing the participants of the event, held in a local hotel yesterday, Intel Country Manager for Pakistan Naveed Siraj said that medium-priced tablets, which offer the durability of an Intel processer, was not a novel concept. He said that the strategy could be pursued to deliver more affordable tablets.

“There is a quality drawback in low-priced Chinese tablets,” he said. “A lot of people go for these cheap tablets but complain at the lack of value and durability later on after using the product.

“Powered by Intel, a medium-ranged tablet can attract a larger market due to its jack-of-all-trade features with a reasonable price tag.”

G-right – a local company based in Pakistan – is using Intel’s coveted Z250 Atom processor for its HD7i and HD8i tablets, focusing more on performance than affordability in a very demanding market.

Speaking to The Express Tribune, Siraj said that despite no research and development facility in Pakistan – something Intel will look out for in the future – the share in the Android-based tablet market is worth capturing.

Published in The Express Tribune, September 19^th, 2014.

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