New home store hits the market in Faisalabad

The store offers varied pieces such as urns, ceramics, designers clothes, and Turkish jewellery

Saadia Qamar August 12, 2014


A house is any homemaker’s dream space to decorate. Although how one decorates one’s house is subject to personal preferences, the ideal home for most people would comprise luxurious designer furniture.

For consumers in Faisalabad, home decor-based Khas Stores offer products of international standards. Chief Operating Officer at Khas Stores, Awais Mukhtar, tells The Express Tribune, “With a top-notch and diverse product portfolio, we offer a lifestyle that is a class apart.”

After maintaining a notable status in the city, Khas Stores intend to spread their reach in Punjab along with expanding internationally. With stores in cities such as Lahore and Sargodha, it is a subsidiary of the Sadaqat Group, established in 1951), known and honoured with accolades for its supply of quality products to top 38 global retailers.

Its product offerings include bridal and luxury bed linens, furniture, bath, crockery, curtains, wallpapers, hand paintings, handmade carpets, table linen, table and floor lamps and a variety of imported home accessories, hand-picked by an expert team of buyers and designers.

“Whether you are doing your toddler’s room or need bed linen for a bachelor’s room, you’ll find it all at Khas Stores. Our vision was to be an ultimate one-stop solution for all your home and interior needs, giving our customers top quality and value for money,” comments Hina Shoaib, Managing Director at Khas Stores.

The new store offers “quality and comfort to customers not offered anywhere else. It is a complete lifestyle store providing its customers a unique experience,” according to Mukhtar. With offices in the United Kingdom, the United States, Hong Kong and China, the brand feels it will not be a challenge to gain the trust of its future customer base in Karachi, Peshawar, Islamabad, Multan and the United Arab Emirates.

The team is confident about maintaining a strong presence against its competitor Gul Ahmed, owing to the exclusive quality and comfort that they guarantee. Its products display a multitude of techniques and a decade of experience in home linen and textiles.

“While Gul Ahmed is a lawn store, its strengths and concentration lie in their lawn prints, which are, undeniably, of superior quality. However, their bedding collection is limited, and nowhere close to the wide variety of thread counts, embroideries and techniques that we offer,” shares Shoaib.

Khas Stores offer varied pieces, urns, ceramics, designer clothes, and Turkish jewellery to provide a unique in-house experience. The dedicated team also provides personal consultation to customers allowing them to make better purchase decisions, which lead to a memorable shopping experience.

Khas Stores seem to be a great addition to the existing home-store landscape with their prime focus on customer satisfaction, which they ascertain by catering to individual needs. Although its current store locations may not open their doors to a wider audience until 2015, the wait should be worth the while.

Published in The Express Tribune, August 13th, 2014.

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