FMCG portal: Unilever launches e-commerce solution

KARACHI: Unilever has partnered with daraz.pk to become the first organisation in Pakistan’s FMCG sector to offer an online retail solution for customers. As part of this collaboration, consumers will be able to purchase a large variety of Unilever’s beauty and personal care products from the online portal. Amir Paracha, VP Customer Development, Unilever Pakistan Limited, said e-Commerce in Pakistan will generate a turnover of Rs4 billion over the next 5 years, with much of this growth being driven by beauty & personal care products.

Published in The Express Tribune, July 29^th, 2014.