Children’s delight: British toy store opens doors

One of the UK’s leading toy retailers launched its outlet at the Centaurus Mall in Islamabad on Saturday. The Entertainer has joined hands with the Sefam group of companies to bring families a one-stop toy shop for children of all ages and budgets, said a press release . The multi-channel toy retailer seeks to create a nurturing environment for children by providing access to educational and enchanting toys from across the world. The franchise is host to classic toy brands which have been loved and adored by generations of boys and girls, such as Crayola, Fisher-Price, Nerf, Hasbro, Hot-Wheels, and Barbie. To celebrate the grand opening of the first international toy store in the country, Sefam Group of Companies organised a host of activities at the mall. Free toys were be given away through lucky draws, photo booths were arranged to make the day memorable for young children, and other friendly competitions were also.

 

Published in The Express Tribune, July 28^th, 2014.