Did you know? Atif to save Akshay’s day (and the movie)?

Atif Aslam has once again crossed the Pakistan-India boundary to collaborate with our Indian counterparts in the world of music, and has presumably saved a movie from dying. Makers of the upcoming film It’s Entertainment, starring Bollywood superstar Akshay Kumar and South Indian actor Tamannah Bhatai, have recently released a new song Tera Naam Doon, sung by Aslam, according to One India Entertainment.

The song, which has been composed by Indian music directing duo Sachin-Jigar, is the second track release of the film, after dance track Johnny Johnny. It is a softer and more romantic melody compared to the first one. According to Bollywoodlife.com, Johnny Johnny is considered a party anthem, which does not seem to have gained a lot of fans in the music industry. Film producers are hoping Atif Aslam’s vocals will work wonders for them, and go on to become a hit.

Atif has collaborated on this song with prominent Bollywood playback singer Shalmali Kholgade, whose numerous claims to fame include award-winning song Pareshaan from the film Ishaqzaade, Daaru Desi from Cocktail and Balam Pichkari from Yeh Jawaani Hai Deewani.

It’s Entertainment is an upcoming comedy flick produced by Ramesh S. Taurani of Tips Industries Ltd, and marks the directorial debut of writer duo Farhad-Sajid. The first trailer of the film was released on May 19, and the movie is scheduled to release on August 8.

Published in The Express Tribune, June 25th,  2014.

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