FIFA World Cup 2014: In lieu of a team, Pakistani footballs to feature at tournament

Published: May 23, 2014
Ambassador Leoni points out the ball’s name. PHOTO: WAQAS NAEEM/EXPRESS

Ambassador Leoni points out the ball’s name. PHOTO: WAQAS NAEEM/EXPRESS

Ambassador Leoni points out the ball’s name. PHOTO: WAQAS NAEEM/EXPRESS Ambassador Leoni points out the ball’s name. PHOTO: WAQAS NAEEM/EXPRESS

Made-in-Pakistan footballs and a representative on the FIFA disciplinary committee will represent Pakistan’s contribution to the world’s most-watched sporting event — the FIFA World Cup.

But according to Brazilian Ambassador Alfredo Leoni, there is potential for cooperation between Brazil and Pakistan in terms of football coaching and training — a transfer of skills that might one day see the Pakistan national team qualify for the world’s biggest sporting contest.

Just three weeks before the global tournament begins in Brazil on June 12, the Brazilian embassy in Islamabad on Thursday continued its series of activities to celebrate the World Cup’s arrival with the inauguration of a football photo exhibition at the Marriott Hotel.

Ambassador Leoni, Pakistan Football Federation (PFF) President Faisal Saleh Hayat, PFF Women Wing President Senator Rubina Irfan and Marriott Hotel Islamabad Regional General Manager Hartmut Noack inaugurated the exhibition.

The exhibition features 24 photographs by Brazilian sports photojournalist Jorge Rodrigues, who, according to the embassy, has been photographing football for over 20 years and will also be on the job during the upcoming tournament. The photos capture players in action and crowd reactions from Brazil premier club tournament, Campeonato Brasileiro, and from last year’s Confederations Cup.

Talking to The Express Tribune, Leoni said that the embassy helped send a Pakistani coach to Brazil for training two years ago. He said that football has become an expensive sport and there were budget constraints.

“But there is always room for cooperation,” Leoni said. “We can perhaps send a team of footballers from Pakistan for training in Brazil and we are willing to collaborate.”

The photo exhibition, which runs until the World Cup final on July 13, will be accompanied by live screening of World Cup football matches at Marriott’s Nadia Café and other dedicated viewing areas, said Noack.

Noack said the matches will start at 9pm, midnight and 3am — a little late by Islamabad standards. But Noack said the late hours might be suitable for the Pakistani football fans during the month of Ramadan, which also falls in June-July this year.

Ambassador Leoni said the idea behind this embassy-hotel joint endeavour was to make the “World Cup more comfortable for Pakistani fans.” The embassy has also published a brochure, Leoni said, which gives the schedule of the World Cup matches in Pakistan Standard Time and provides details of the 12 World Cup venues in Brazil.

The ambassador said it was a matter of “great pride” that the World Cup footballs were provided by a Pakistani company, giving Pakistan a “connection” with the global contest.

The official match ball for the competition, the Adidas Brazuca, has been produced by Forward Sports, a Sialkot-based football manufacturer.

Leoni also appreciated the Pakistani team that won bronze at the Street Child World Cup in Brazil in April.

PFF President Hayat said the football World Cup was by far the biggest sporting spectacle in the world. He said Brazil hosting the World Cup was “poetic justice because Brazil was synonymous with football.”

Some Pakistanis will watch the matches in Brazil on the limited quota of tickets provided by FIFA to non-qualifying member countries, he said.

“But I am sure millions in Pakistan will be glued to their TV screens,” Hayat said.

PFF Member Nayyar Hasnain will represent Pakistan in the management of the World Cup as a member of the FIFA disciplinary committee, he said.

Published in The Express Tribune, May 23rd, 2014.

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Reader Comments (10)

  • Imran
    May 23, 2014 - 10:25AM



  • Hyder
    May 23, 2014 - 11:08AM

    This is the potential of this country. The best sports goods manufacturer in the world.


  • A.M.Khan
    May 23, 2014 - 11:33AM

    I wish Pakistan has its own brand for such high quality sports goods


  • Oats
    May 23, 2014 - 6:23PM

    @Hyder: Way to go Sialkot – you make Pakistan proud!


  • May 23, 2014 - 7:08PM

    It’s a good thing, but do not present it like Pakistan have achieved something amazing the way media is reporting it. Don’t forget they gave the offer to Pakistan as their second choice when Addidas company was not able to gave them enough no. of footballs what was required in the tournament.Recommend

  • A Pakistanist
    May 23, 2014 - 8:47PM

    Get ready for the best tournament in the world.

    Every 4th year , its too good to be true !


  • Aamir - Toronto
    May 24, 2014 - 1:35AM

    @Jahangir Chauhan……The reality is that Pakistan won the contract and its a great achievement.


  • SK5
    May 24, 2014 - 5:34AM

    This is called reclaiming our lost glory. There used to be a time where over 50% of world football production used to belong to Pakistan but this decreased with competition from China, Vietnam and Indonesia. I don’t know if most of you remember or not but in the last FIFA World Cup players complained about the quality of the ball which was made in China. Those who played in the 2006 World Cup in Germany would testify that the Pakistani made footballs were of much better quality. Similarly I read an interview from Dani Alves of Barcelona recently and he praised this years “Brazuca” ball made in Pakistan which is a good sign not only for Pakistan but for the world cup in general.


  • muhammad majid ali khan
    May 28, 2014 - 7:44PM

    i m big fan footbal game and i m playing very well i want to see live world cup match in brazil plz some way to arrive brazil


  • Ammar Hussain
    Jun 7, 2014 - 10:02AM

    I am really glad that my city’s football infact pakistan’s football will be used in worldcup……Long Live Sialkot…..


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