The Nishat Hotel, St James Collection, started operations in Lahore, excitingly calling itself the country’s first boutique hotel that caters to clientele that wants personalised service.
A boutique hotel differentiates itself from a luxury one primarily on size and the number of rooms it has to offer. Focusing on its food, décor and personalised service, the Nishat Hotel aims to do just that.
The eight-floor hotel, located at the Mahmood Kasuri Road Gulberg, offers rooms in categories ranging from deluxe to presidential suites. It even has two to three-room apartments that cater to companies and families alike. Butler services are also offered in the highest category of the suite. Conference along with event rooms and restaurants that offer quality food are also hallmarks of The Nishat Hotel. While focusing on the rooms and food, the management has not forgotten to take security measures as it boasts of parking space for around 100 cars and over 120 CCTV cameras.
The Nishat Hotel General Manager Mujib Syed took pride in the hotel’s uniqueness. “Services here are very personal,” Syed told The Express Tribune. “For instance, you get your own private butler who will look after all requirements round the clock. The food standards we have set are very high. We closely monitor the quality of food and ensure its freshness.
“Our plan is to now expand. We have another hotel opening in Johar Town which would be bigger as it will cater to about 4,000 guests and will have a shopping complex as well.”
While the décor of the hotel is impressive, project manager and interior designer Asima Joosub said the idea was to recreate the European experience. “The entire elements of décor have a feel of classic composition, meeting a punch of colour and form in contrast. The idea was to create a home that makes one feel they are traveling in Europe with the décor ideas synergising with the common colours of grey white and black.”
It is part of the Nishat Group, a Pakistani multinational conglomerate company headquartered in Lahore and established in 1951 by Mian Muhammad Mansha, that has a presence in various sectors including textiles, cement, agriculture among others.
Published in The Express Tribune, April 20th, 2014.