Expansion: E-commerce future bright in Pakistan

Kaymu.pk leading local industry, launching same portal in 26 countries.

Shahram Haq April 12, 2014
"Online transactions will increase once use of plastic money becomes common and smartphone users also increase," Managing Director Asian Region Kaymu.pk Ahmed Khan.


Pakistan is one of the fastest emerging e-commerce markets in the region.

The level of trust global online groups are showing in the talents of the Pakistani youth and the e-commerce industry here suggests that, in the near future, it is likely to hold a significant share in Pakistan’s economy.

Kaymu.pk, a venture of Rocket Internet, a German based internet incubator operating in Pakistan, has built a reputation in the eyes of the decision makers of its parent company within just 15 months since it began operations.

The team, which is successfully operating kaymu.pk, has been given a task to launch the same portal in 26 other countries of Europe and the Asian region.

“The level of trust by the parent company shows huge potential and bright future for the e-commerce industry in Pakistan,” said Managing Director Asian Region Kaymu.pk Ahmed Khan in an interview with The Express Tribune. 

“Pakistan e-commerce industry has just started its journey and the youth is driving this sector,” he added.

Kaymu.pk launched in Pakistan in January 2013 and is known as one of the best online platforms with 600 retailers offering their products to online shoppers. Khan believes that they still have a long journey and a big market to cover.

The portal is maturing some 1,000 transactions daily with an average turnover of Rs1.2 million per day. According to Khan, around 40% of the total transactions are of the apparel and jewelry segments. Due to suspicion and other issues with using plastic for payments, more than 99% of transactions are cash-based.

Khan said that the online transaction ratio will surge once the use of plastic money becomes common and the number of smartphone users also increase with the introduction of 3G and 4G services.

The exercise for online shopping via different portals for convenient shopping is increasing with each passing day. E-commerce is now spreading and is creating its share in the overall retail segment, with small, medium and large-scale retailers becoming eager to sell their products via such portals.

Published in The Express Tribune, April 13th, 2014.

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