New ad, new designer, new movie — Bebo is all set to conquer B-Town

Bollywood’s leading lady is soaring higher than ever.

MUMBAI: Bollywood actor Kareena Kapoor was thrilled to work with an international crew, who has shot ads with the likes of Eva Mendes and Eva Longoria, as part of an ad campaign for ice cream brand Magnum.

The actor shot her ad on Sunday in Mumbai and the entire team was flown in from New York in order to ensure that the ad met international standards.

To make Kareena look her international best, young designer Tanya Ghavri — who has been working sartorial miracles on Sonam Kapoor and Ilena d’Cruz — was roped in to do her look for the ad.

Taking a break from the very stylish ad-shoot, Kareena said, “It’s amazing to work with international brands and teams. Yes, I am shooting an ad with the crew that did the ads for Eva Mendes and Eva Longoria. Their style of working is very different from our own very talented ad-makers.”

About not having her favourite designer Manish Malhotra on board, Kareena said, “Manish is family. There is no question of replacing him. I just wanted to try another stylist for this ad. We all need to work with different people, experience new strains of creativity. Or we stagnate. And for me, stagnation is death.”

Talking about her Bollywood projects, the actress who has now washed her hands of Karan Johar’s Shuddhi, is getting ready to shoot Dev Benegal’s Bombay Samurai in May.

The film also features Farhan Akhtar and they both go into intense training to look fighting fit for Benegal’s film.

Kareena will again be seen shedding kilos after her very popular weight loss for the film Tashan in 2008.

“Not size zero, God forbid! But I need to look leaner especially since my co-star is one of the most sinewy guys in our cinema,” laughs Kareena.

Published in The Express Tribune, February 21^st, 2014.

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