“I don’t know enough about it [the rule], but if that is the case, it is very good. It will enforce quality control and it’s going to make the actor and the brand a little more responsible and careful in making a claim,” the 29 year old said while unveiling a new hair care range by L’Oréal Paris.
“It’s important that you don’t mislead people. So, if you are making a claim in an advertisement, hopefully your product should deliver that promise,” she added.
The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.
Katrina says she has always been responsible while endorsing any brand. “I think I have been very conscious throughout my career. I can’t go back and remember every line of every ad I have done, but I think for the most part, I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do,” she said.
Published in The Express Tribune, February 8th, 2014.
Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ