KARACHI: Mobile phone users in Pakistan exchanged around 315.7 billion text messages between July 2012 and June 2013, a Pakistan Telecommunication Authority (PTA) report revealed.
Exclusively available to ProPakistani, the report stats revealed that at least 865 million SMSes were exchanged in a day during the stated time period.
The year 2012-13 saw the total SMS traffic grow 13.68% in comparison to the previous year, however, the growth rate was lower.
Taking the SMS per subscriber ratio higher, a single user sent approximately 214 messages in a month. Previously, it was 131 messages per subscriber in 2009-10.
A total of 237.6 billion SMS were generated by the industry in 2011 – a 35% increase from the 175.4 billion SMS the industry generated in 2010.
The telecom industry earned Rs12.4 billion during 2011 through its SMS base, down 45% from the Rs22.5 billion it earned in the previous year.