Prime minister’s recent decision to provide two days of additional gas to the textile industry in the north is the right step as it helps the industry to continue producing exportable items. This shows a sense of urgency that exists within the government to not only make new policies but also implement them. While the government has vowed to provide additional energy to the textile industry, the industry should also take steps to improve its efficiency. Criticising the government for everything and not improving products is not going to help anymore owing to the rising competition coming from India and Bangladesh.
Pointing out another threat, Minister of State for Commerce Khurram Dastagir has advised industries not to indulge in a price war in the EU as it will only hurt Pakistani exporters. Quite like analysts, Dastagir also asked industries to focus on quality to permanently win over the EU markets. Bangladesh, Pakistan’s main competitor, has become the world’s largest textile exporter and is today exporting over $19 billion of textile items annually. Unfortunately Pakistan, despite having an edge in the form of local cotton production, has its textile export figures stagnant at $13 billion for the last few years, with no apparent line of action in place to improve this state of affairs.
Published in The Express Tribune, December 22nd, 2013.
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Make direct deals with retail chains here in Australia. Get in touch with the likes of IKEA, Freedom, Harvey Norman, Snooze, Big W, Target and Kmart. Be proactive. I'm tired of seeing low quality Bangladeshi and Chinese products on their isles when I know Pakistani products of similar price will be much much better. Target all segments of the market, high end to low end. We have the opportunity to do it. But do we have a government to support it?