Top searches in Pakistan are for Indian content, Google Zeitgeist reveals

Published: December 17, 2013
Aashiqui 2, Chennai Express among the top searches in Pakistan for 2013. PHOTO: PUBLICITY

Aashiqui 2, Chennai Express among the top searches in Pakistan for 2013. PHOTO: PUBLICITY

Google announced its annual Year End Zeitgeist, a look at 2013’s top searches and trends. The Pakistan section revealed that the maximum number of overall searches were focused on Indian content, and Bollywood in particular.

According to a press release, this year’s searches showed a growing interest in sports, Bollywood, news, the elections and Turkish dramas.

The top people search indicated that Pakistanis follow a variety of local and international personalities. The top three names searched for were Paul Walker, Jiah Khan and Nelson Mandela.

Following sports online remained Pakistan’s top trending search, while Aashiqui 2, a Bollywood blockbuster earned the second top search spot. Chennai Express bagged the top third search position.

Top Trending Searches for 2013

1.    PTV Sports Live

2.    Aashiqui 2

3.    Chennai Express

4.    Bigg Boss 7

5.    Dunya News

6.    ZindagiGulzarHai

7.    Jang newspaper

8.    ECP

9.    Krrish 3

10.  Mera Sultan

Top Trending People for 2013

1.    Paul Walker

2.    Jiah Khan

3.    Nelson Mandela

4.    Maryam Nawaz

5.    ShraddaKapoor

6.    AltafHussain

7.    Imran Khan

8.    Alia Bhatt

9.    Sara Bharwana

10.  SurajPancholi

Top 10 Global Trending Queries for 2013


  1. Nelson Mandela
  2. Paul Walker
  3. iPhone 5s
  4. Cory Monteith
  5. Harlem Shake
  6. Boston Marathon
  7. Royal Baby
  8. Samsung Galaxy S4
  9. PlayStation 4
  10. North Korea

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Reader Comments (68)

  • balbal
    Dec 17, 2013 - 7:26PM

    And Zaid hamid says we are not obsessed with India.. lol….


  • Sone
    Dec 17, 2013 - 7:35PM

    What a misleading title!! Shame


  • East View
    Dec 17, 2013 - 7:43PM

    What about WAAR & India’s Mars Mission !!


  • Pakistani
    Dec 17, 2013 - 7:49PM

    Pls look at top searches in india, ET is on the top 10 list


  • Indian
    Dec 17, 2013 - 7:50PM

    No.1 searched content in India is ET


  • Dec 17, 2013 - 7:56PM

    Why misleading? Anong the top 5 searches, 3 of them are of Indian content.


  • Pakistani
    Dec 17, 2013 - 7:59PM

    ET is on the top searches list for India, proved by the large indian population commenting here


    Dec 17, 2013 - 8:02PM

    Report is not based on facts. How many people use internetnet in Pakistan? Only selective users………


  • Zaid Bhai
    Dec 17, 2013 - 8:03PM

    I want to make it once thing very clear. This is a conspiracy created by the enemies of Khalifa to destabalise this country. The Roohani ehsaas which we get from the afghan mujahideen songs cannot be get in this palleth bollywood songs. ( Dun forget to imagine my shoulder movement with the extended hand while reading this to get a rohaani ehsaas).


  • Mirza
    Dec 17, 2013 - 8:03PM

    We hate India but we cannot have our weddings without Indian music and customs. We want to be Arabs but they reject us and we cannot adopt their way of life when it comes to culture and entertainment. Our relations with India are like between spouses living together for a long time and have argument in everything but cannot leave.


  • A2Z
    Dec 17, 2013 - 8:04PM

    Sports is top search but ET used bollywood content for pics. This shows how our media always feed nation with bollywood but twist it to show ‘look we are not doing anything but nation is interested in Bollywood.’

    These numbers do not give any meaningful stats. This year I searched a lot about DSLR which could easily fall in thousands but there could be hundreds of other individuals who searched about something else but count of their individual search terms could be less than mine. Now my search term DSLR would top the charts but it doesn’t show that only one person was searching for this.


  • just_someone
    Dec 17, 2013 - 8:05PM

    at least we’ve moved away from the unmentionable stuff! IMO, into nothing better but we have moved.
    reason to celebrate, right?


  • M. Emad
    Dec 17, 2013 - 8:06PM

    A ‘Defeated country Syndrome’ !


  • Bharat
    Dec 17, 2013 - 8:14PM

    I would like to thank Pakistanis for being interested in our films. I do remember a time 2O years back when many Indians would watch Pakistani plays on Cassette.It was a huge craze back then but slowly ended


  • polpot
    Dec 17, 2013 - 8:21PM

    After Youtube Ban Google
    Polluting impressionable Pakistani minds with Indian non sense.
    One day some Paksiatnis will demand a secular country !


  • Pk
    Dec 17, 2013 - 8:23PM

    Entertainment was created to make people blind. So they can forget their actual problem and get busy in entertainment. Meanwhile their leaders can do whatever they want to do.Recommend

  • yogesh
    Dec 17, 2013 - 8:25PM

    Arabs dont count paki,indian,bangla muslims in thier community , they dislike them all , and pakis always try to assume themselves as arab ,try to adapt their culture ,but all dat doesnt works !! so its the indian culture to which everybody is comfortable with and we all enjoy it !!


  • Np
    Dec 17, 2013 - 8:31PM

    @Pakistani: The people who come to ET do not google search for ET. Anyway here are some 25 odd Indians who visit ET regularly. That is surely not enough o put. ET as a top search item in India.
    Report talks about google searches, obviously only those who have Internet can do google search, what is not factual?

    @Indian – seriously? Why pretend to be an Indian? Say what you want to anyway.


  • Confused
    Dec 17, 2013 - 8:33PM

    I am not able to understand the following:

    Why Indian media content is allowed in Pakistan?? I don’t like or dislike it but it has a major conflict with 2 nation ideology. After separation from India, what is the ethical reason of watching this for pakistanis?
    PAF Cinema, and many others in cantonment allow Indian Movies;; The Pakistan Military Forces, specially PAF was put on high alert against threats from India in 2008, only 5 years ago, How come they can be so ignorant by allowing everything that come from India?
    Both sides of the indo-pakistan border, soldiers listen to almost the same songs, watch the same movies, Now what is the basic motivation of keeping ourselves separated from India?
    What if in future, God forbidden, anything like small scale war occurs… How is it possible that morale of our soldiers is high enough to fight with India?

    My comments:

    We all are totally confused; we don’t know which way to go. Everybody tries to convince other that he is right, everybody else is wrong.


  • Iman
    Dec 17, 2013 - 8:35PM

    More bad news from Pakistan.


  • razzaq
    Dec 17, 2013 - 8:38PM

    In your dreams, grow up ET guys


  • Ali Reza
    Dec 17, 2013 - 8:38PM

    They will search it for free, but never purchase it. Indian content is not worth money.


  • Pakistani
    Dec 17, 2013 - 8:44PM

    Somehow this deserves to be on the front page, while “foreign universities show interest in KP edu city” gets thrown in the corner


  • Khan
    Dec 17, 2013 - 8:46PM

    Journalism at its best, this deserves to be on the front page while other news of Pakistan gets tossed in the corner, gossip loving ET


  • LOLzzzzz
    Dec 17, 2013 - 8:47PM

    caught red handed. Next time when a paki claims they dont care for Bollywood all we have to do is cite this news item. LOLzzzzzzzzzzzzzzzzzzzzzzzzzzz


  • Saud
    Dec 17, 2013 - 8:48PM

    Top news item on ET is indian content like this one, pakistan only news is dumped under sub section. Time to move domain to .in


  • Goran
    Dec 17, 2013 - 8:57PM

    What about the porn search results? I thought Pakistan was top in animal porn searches.


  • Goran
    Dec 17, 2013 - 9:02PM

    @Pakistani, don’t lie, ET is nowhere in the list of India’s top searches or trends


  • Vikas
    Dec 17, 2013 - 9:03PM

    Pakistanis don’t have anything of their own to look on the internet. Poor and bankrupt guys


  • Last Word
    Dec 17, 2013 - 9:13PM

    The Google story has only put a stamp on a reality which is well known to both sides. The civilian governments in Pakistan in recent times especially PMLN, made laudable efforts to maintain cordial relations with India which were duly reciprocated by New Delhi. However the biggest tragedy is that whenever both governments were moving forward to normalise relations and solving contentious issues, mischiefs were orchestrated either on LoC or in India which resulted in souring of relations and the good work done by both govts was brought to a nought. Nevertheless, the bigger loser was Pakistan who has been isolated internationally and now on the verge of an economic collapse and the same could have been averted if obstructions had not been placed.


  • Sultan
    Dec 17, 2013 - 9:18PM

    Top commentators in ET are indians, common sense reveals


  • waqas
    Dec 17, 2013 - 9:19PM

    does it matter ??


  • Pakistani1
    Dec 17, 2013 - 9:20PM

    One sided news, what are the top searches in India??


  • junoon
    Dec 17, 2013 - 9:20PM

    Except Aashiqui2 Pakistanis have very bad Taste…


  • Pakistani Citizen
    Dec 17, 2013 - 9:22PM

    You indians still watch pakistani news site and literally comment on every article. Hint: ET


  • powvow
    Dec 17, 2013 - 9:25PM

    Both Indians and Pakistanis are nuts if they’re in love with Bollywood… There’s nothing left in there after most of the greats Dev Anand, Pran, Manna Dey, Naushad, Rajesh Khanna departed or are on the verge of departing (Dilip Kumar).


  • Bilal
    Dec 17, 2013 - 9:26PM

    I would prefer if Pakistan was among the top search queries around the world, and for positive innovations in science, arts and entertainment along with tourism.


  • Ziad Bin Khalifah
    Dec 17, 2013 - 9:28PM

    This is a conspiracy! We have nothing to do with these Dark Indians, We are Proud sons of Arabs! Gazwa-e-Hind is coming!


  • Asif
    Dec 17, 2013 - 9:38PM

    @Mirza: Funny you should say that, considering how nearly all Bollywood soundtracks now a days have a contribution by Pakistani artists. If you check the reality, it’s actually Indians dancing in Indian weddings to songs sung by Pakistani singers :)

    For us Pakistanis, it doesn’t matter who sings the song. We are an entertainment oriented people when it comes to weddings and anything that sounds nice to the ears is played. Believe it or not, but nowadays you will even see Chinese, English, Russian, Arab songs played at Pakistani weddings.


  • mera_nam_joker
    Dec 17, 2013 - 9:41PM

    Top searches in India –

    4.PNR Status
    5.HDFC Netbanking
    6.SBI Online
    10.Axis Bank

    These are not even real searches just shortcut methods to jump to particular website. Lazy Indians!
    Ideally, Google should have removed such website specific keywords and let us know apart from these what indian were actually searching for.. i was expecting delhi gang rape, aam aadmi party, bigboss7 among top 10

    thanks, arvind


  • 1984
    Dec 17, 2013 - 9:50PM

    For 99% of Indians when they hear ET they think “ET Phone Home!!!!”


  • Malik
    Dec 17, 2013 - 9:51PM

    People like to find similarities and commonalities with India but we are forgetting – Hindu India and Muslim India are two different nations, we differ in our culture, heritage, and our way of living. Muslims if couldn’t get freedom in 1947 they would have found another Master which would not be true to Muslims of the land. Muslims and Hindus are different and are different nations. People who preach homogeneity lacks understanding of underlying principles of codes of Muslim conduct. We seek peace with India but not at expense of our honor and not at expense attroticities India bring to Kashmiri Muslims. Pakistan standing on every issue of freedom before and today is just. India must give up on aggression on Muslims.


  • Indian
    Dec 17, 2013 - 10:02PM

    @ Pakistani

    What are you talking about? You can look at the top searches from India at the Google website

    India Searches :

    Gate Exams
    Sunny Leone
    Ek Tha Tiger
    Rowdy Rathore
    Rajesh Khanna
    Aakash Tablet

  • Someone
    Dec 17, 2013 - 10:09PM

    @Vikas: Pakistanis don’t have anything of their own to look on the internet. Poor and bankrupt guys

    In India, population explosion due to lack of contraceptives has become a major issue. That’s why a large section of the resulting population checks into Express Tribune of Pakistan regularly.


  • The Economist
    Dec 17, 2013 - 10:26PM

    India’s top trending news
    1 PM Candidature of Narendra Modi
    2 Blackberry Sale
    3 Rahul Dravid Retirement
    4 Saina Nehwal
    5 Vijay Mallya Kingfisher Airlines
    6 Karnataka Election Results
    7 Aarushi Talwar Case
    8 Air India News
    9 Indian Economy
    10 Laptop Distribution Scheme


  • @1984
    Dec 17, 2013 - 10:50PM

    Actually ET for most Indians here in Australia means Employment & Training – they are mostly the FOTB lungi types – if you tell them ET means aliens I’m sure they’ll slither away thinking you’ve caught on to there illegal alien status!


  • MK
    Dec 17, 2013 - 10:57PM

    Of the 20 items listed above in the Trending searches and Trending people category of 2013. 8 pertains to India which is 40% of the total. I will refrain from categorizing it as obsession or otherwise but it clearly demonstrate Interest in Indian content. I am not announcing it as an Indian victory over pakistan or any of that sort. At the same time it is unfair to denounce the google disclosure as conspiracy or Indian content as cheap or any derogatory term specially after making indian searches throughout the year. Evidently people have opted to look for indian content although they may not be the same people who are commenting here. Also to suggest that India is obsessed with Pakistan is not true since not a single pakistani name featured in the 2013 categories of search,people,actors,politicians,sportsperson,phone and news event. Nor was anything chinese mentioned in it. And if you ask me why am i here then reading ET ? because its a nice website for news.


  • Manish
    Dec 17, 2013 - 11:03PM

    @Someone: In India the population coupled with disposal income in hand has become a source of strength for our economy as the same have been converted from liability and stomachs to feed into consumers thus attracting global companies. Gone are those days when population was discussed as a problem, now the chinese have also eased on one child policy. I dont blame you for being out dated. I blame the surrounding.


  • Cry_Me_A_River
    Dec 17, 2013 - 11:04PM

    ET is for Economic Times,try it in or even


  • diaia
    Dec 17, 2013 - 11:08PM

    pakistani madrasa education really affected paki general knowledge so badly
    do some research on population growth rates of both countries.
    @Pakistani Citizen:
    Indians comments on many other news papers also. go and do some research


  • Jijaji00
    Dec 17, 2013 - 11:28PM

    The reason we Indians check on ET has its roots in history. When the then Indian PM Nehru ask the then President of US ‘how to make India a developed country, he answered’ just keep an eye on the failed states and make sure you don’t repeat their mistakes’. Case closed.LOL


  • 1984
    Dec 17, 2013 - 11:40PM

    FYI , 90% of Indians live in India not in Australia … Btw, how will I know about the legal status of Australia when I’m working on a h1b visa in USA for the past 2 years And never set foot in Australia …,
    Please use valid points in case of arguments .. Btw, are u my good friend “lala gee” in disguise


  • IndianDude
    Dec 17, 2013 - 11:44PM

    I am not able to understand the following:
    …PAF Cinema, and many others in cantonment allow Indian Movies..

    The pakistani armed forces are in movie making business now. how you think the pakistani army and air force were able to produce waar, the movie? By getting inspiration from the bollywood. LOL!


  • Raj - USA
    Dec 18, 2013 - 12:03AM

    It is unfair to criticize Pakistanis for their searches on Indian content.

    Many sites have been banned in Pakistan and they are just trying to get some titillating experience form Indian sites.

    BTW, I was so surprised to see a TV ad in Pakistani channels recently. This ad was promoting a hair trimmer for men to remove their body hair and mentioned that hairy body was considered manliness in the past but now-a-days woman prefer men without hair on their bodies (like Salman Khan or like what Deepika Padukone comments on Ranveer Singh in Ram Leela). I wonder how the Mullas in black coats or white thobes are going to react on this ad.


  • Pankaj
    Dec 18, 2013 - 12:14AM

    No need to be apologetic for this action. It is natural for humans to go back to his roots whenever he gets the chance to do so.


  • Khurram
    Dec 18, 2013 - 1:04AM

    ET…u r pro-indian…accept it and publish my cooment


  • Utkarsh Srivastava
    Dec 18, 2013 - 1:23AM

    I recently went crazy about searching for dila teer bija….. an outstanding Pakistani song


  • Srikanth
    Dec 18, 2013 - 2:16AM

    U r really confused….


  • Srikanth
    Dec 18, 2013 - 2:57AM

    yes you are true….and at the same time I don’t know what the people in Pakistan lack for searching Indian content….


  • naive
    Dec 18, 2013 - 9:10AM

    @Pakistani: “Pls look at top searches in india, ET is on the top 10 list”

    I didn’t know that Economic Times(ET) is so sought after in India. It is good that people are interested in economy rather than on porn.


  • Dec 18, 2013 - 9:11AM

    And the most amazing thing about 2013 search trends is that Malala Yousafzai Ranked on #3 in Globally searched Personality while Nelson Mandela on #1 and Paul Walker on #2


  • anmol
    Dec 18, 2013 - 12:28PM

    @Mirza: Indian and Pakistan have love and hate relationship!!!


  • genesis
    Dec 18, 2013 - 5:02PM

    In effect what you are saying is like scratching a place which does not itch anymore!


    Dec 19, 2013 - 11:20AM

    Looks like Pakistanis have been checking out my wife, Hurrem Sultan.


  • aalia
    Dec 19, 2013 - 8:58PM

    top search in india is sunny leone


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