I wish there was consumer protection society, which could take notice, discourage such unethical advertising practices
KARACHI: I recently came across a television commercial of a diaper brand in which a paediatrician was shown recommending a particular brand of diaper for kids. It must be noticed that no doctor/paediatrician recommends diapers. This is misleading and unethical communication in which a credible role is used to generate sales for the company. Also no paediatrician sits in his/her clinic with packs of diaper decorated right behind the chair.
I wish there was a consumer protection society in Pakistan, which could take notice and discourage such unethical advertising practices.
Aamir Abbasi
Published in The Express Tribune, November 28th, 2013.
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