He claimed that if the government had on board an appropriate mango export policy and the ministry of food and agriculture paid special care to the orchards, mango yield can earn one billion dollars revenue from export. However, he pointed out, the government has been too negligent in this sector.
Simply by starting cargo flights from Multan airport direct to the exporting country, mango exports can be increased to 20,000 tons. He stated that he had requested the government to arrange for this facility.
Khan said with government encouragement, South Punjab can yield much higher mango production. He added that the government should build storage houses and make the supply chain more user-friendly.
Zahid Gardezi, a leading mango farmer from Multan, shared with the audience that there was no proper marketing at the provincial and federal level. Similarly, there is no guidance available to the farmers to sell their mangoes in international markets. Individual farmers are doing everything on pesonal level as doing this properly is only possible for big landlords. Gardezi specifically praised the US government for providing useful guidance.
Published in The Express Tribune, November 13th, 2013.
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COMMENTS (3)
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On a different note ... A large percentage of population cant eat mangoes in Pakistan.
Yummy !
Do you haved coperative farming system in the land? This allows the cooperative orgnisations to receive the fruit supplies from small, medium and large farmers for sale in the domestic markets as well as their export to foreign lands. With regard to the air cargo, why not ask the private airline operators instead of relying on the Government beaucracy? The largest economy of the world is the European Union with over 500 million inhabitants!! And by joe they all liked mangoes not too ripe but ready to eat and relies mostly on low quality unripened mangoes of inferior variety dfrom south America and Africa.
Rex Minor