Sharmila Farooqi: Miss Information

Published: October 14, 2010
Sharmila replaces Soomro as govt 
PR machine gets a facelift

Sharmila replaces Soomro as govt PR machine gets a facelift

KARACHI: Sindh’s information setup went through yet another shake-up on Tuesday when Sharmila Farooqi, adviser to the chief minister without a portfolio, was given charge of the department. She is the third person to be given the responsibility of media management by Chief Minister Qaim Ali Shah in his two-and-a-half year tenure.

Sharmila is a known face on TV and in the newspapers. Not at all publicity-shy, she has been on the offensive from day one of her appointment as an adviser. The niece of Salman Farooqui, top mandarin with President Zardari, Sharmila has been at the forefront of defending the rights and wrongs of the government with such conviction that her appointment does not come as a surprise.

But there are those who doubt her still. She is not seen as a true-blooded PPP supporter, argue critics, who have questioned her appointment. Despite the opposition, Sharmila took charge from Jameel Soomro, who was appointed in January 2010.

Soomro was appointed by Qaim Ali Shah in place of Shazia Marri. Marri who originally belongs to Sanghar, is the daughter of Atta Muhammad Marri and Parveen Marri, both parliamentarians. Despite her political credentials, she failed to keep this high-profile job.

While seen as a popular minister, Shazia Marri was abruptly removed from her ministry under the cloud of various allegations.

Official sources said that she stopped giving advertisements to different vernacular newspapers and issued advertisements to the papers of her choice on her own terms and conditions. A few newspaper owners and employees started campaigning against her and staged demonstration and rallies in Karachi and other districts of the province.

Meanwhile, a senior PPP leader told The Express Tribune that the advertisement issue was actually an excuse to get rid of Marri.

The real reason was that in the provincial and federal capital, Shazia Marri was becoming more popular than the CM himself.

On one occasion President Zardari criticised all Sindh cabinet ministers but appreciated Shazia Marri and Sharmila Farooqi, saying that these two “are very active and know very well how to fight the party case. I watch them on television.”

As the president completed his sentence, Sharmila Farooqi exclaimed in obvious delight, “Sir do you really watch us on TV?” To this, Zardari looked away and ignored her. But he meant what he said.

Party insiders say that while Sharmila Farooqi continued to work under the CM’s command, after the public endorsement by the president, Shazia Marri became more independent and this led to her dismissal by the CM.

In her place came Jameel Soomro, who had started his career as an activist of the Sindh People Students Federation and later he was given the responsibility of media in-charge of Bilawal House. After the assassination of Benazir Bhutto he became close to the president and worked at the media section of President House in Islamabad until he was given the information ministry in Sindh.

However, Soomro was not a PR man and soon complaints surfaced of his inability to keep the media happy. There were also stories of advertisements being given to favourites. The last nail in the coffin was the fact that Soomro could not ensure prominent publicity for the president during his long stays in Karachi.

Now with the appointment of Sharmila Farooqi as the de-facto information minister of Sindh, there are questions about how the media set-up will be managed in the province. Farooqi is a Zardari loyalist and knows how to be on the right side of the president’s sister Faryal Talpur, who onec scolded her in a meeting for her inability to deliver. Many predict she will last longer than both her predecessors.


Published in The Express Tribune, October 14th, 2010.

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Reader Comments (10)

  • Saleha
    Oct 14, 2010 - 9:28AM

    Good, well researched article!!Recommend

  • military inteligence
    Oct 14, 2010 - 1:33PM

    she is really kewl …. go sharmila go …..Recommend

  • aNu
    Oct 14, 2010 - 1:39PM

    Sharmila Farooqi, :) Uhum Uhum :PRecommend

  • Noreen Shams
    Oct 14, 2010 - 4:43PM

    Gud step !Recommend

  • Syed A. Mateen
    Oct 14, 2010 - 11:01PM

    Sharmila Farooqi is an outspoken person.

    I wish her all the best during her tenure. Recommend

  • khan
    Oct 15, 2010 - 12:56AM

    she is just a fashion statement.. Recommend

  • Hassan Chaudhary
    Oct 15, 2010 - 1:23AM

    but past practices reveal that this department makes many people so greedy and hungry, one hopes that sharmila babi will avoid it and her foucus should be on geniune issues. i hope she will lead her role in resolving journalists’ problems as well. Recommend

  • Riaz Pirzada
    Oct 15, 2010 - 4:51PM

    Miss Information, Pleasant news. She deserves to be Miss Information. She is intelligent, Clever and beautiful. She has given sacrifices and hope, she will be helped by her team to accomplish successfully her job. The great thing in PP setup, that I like they are against the Glass Ceiling, where women and minorities are made away from the power. Good decision to empower women. Again, I suggest to PP government to induct more women in power, to empower women, as PPP is only our hope that has made Distt. Nazimas’ women and info minister (federal) and many ministers are women…well done Syed Qaim Ali Shah, we appreciate your decision and well done PP Chief, Asif Ali Zardari for empowering women and encouraging them said, ” Shazia Marri and Sharmila Farooqi, are very active and know very well how to fight the party case” Well done Sir Asif.. Keep Empowering them….Sharmila Farooqi is an outspoken person.I wish her all the best during her tenureRecommend

  • Zubaida
    Oct 16, 2010 - 12:28PM

    i wonder to see and hear those people who always party to successor government whether it is wrong and right they mean just toe the speceific line of the government.
    we should come out of this pratice of praising and keep vigil on activities of ministers and highlight what is wrong and right. Recommend

  • sm zubair
    Oct 16, 2010 - 12:55PM

    i second the point of ms zubzida. three ministers in two and half year can not show good performance of information dept. lets hope and count how many days are given to miss information for revamping and reorganizing the vwork. we can not c any change untill or unless sufficient time in not given to any one to prove some thingRecommend

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