Awareness: EFU Life launches media campaign
The campaign will reinvent the face of life insurance advertising.
KARACHI:
EFU Life Assurance Limited, a private sector life insurance company, has launched a media campaign titled “Life mein kamal karna zaroori hai”. According to a press release, the campaign will reinvent the face of life insurance advertising, move away from traditional methods of advertising through fear-appeal and focus entirely on the positives in life. Building on the basic idea of when a man does something great for his family, he becomes a hero not only for his family, but the entire world, EFU Life says it has taken this concept further linking to his action of securing his family’s future through a life insurance policy. The campaign has been launched on all mediums – TV, radio, print, outdoor, social and digital. EFU Life believes its investment in this campaign will create awareness of the importance and benefits of financial planning and life insurance.
Published in The Express Tribune, October 3rd, 2013.
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