Upaisa is the first brand to launch its services with more than 9,000 operational retail outlets which has ensured a detailed orientation of the product for the retailer.
Ufone, an Etisalat group company, recently launched its branchless banking services under the brand name ‘Upaisa’.
Ufone being one of the most progressive telecom companies of Pakistan, promises to deliver financial services like never before. With Upaisa, customers have access to yet another way to conduct their financial transactions. The financial services include mobile account, money transfer and utility bills payment. These services are not limited to Ufone subscribers but will also benefit customers of all mobile network operators. Chief Commercial Officer Ufone, Salman Wassay said that Ufone is the last to enter the mobile financial services area but have a competitive product that is sure to speak to the masses. Upaisa is the first brand to launch its services with more than 9,000 operational retail outlets which has ensured a detailed orientation of the product for the retailer.
Published in The Express Tribune, September 24th, 2013.
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Worst kept secret ever! Upaisa advertising boards have been put up everywhere.