The PTA said the ban was enforced last month due to protests from parents and lawmakers, but critics warn it is the latest attempt at creeping censorship.
The PTA first pulled the plug on dirt-cheap chat rates and late-night discounts in November, but operators simply started offering the services under different names.
So the regulator tightened the ban late last month, ordering telecommunication companies to scrap immediately "all kinds of chat services, irrespective of the time of day".
In a country, where parents keep young people on a tight leash and dating is considered inappropriate, late-night chatting over the phone or Internet can be a way to find love below the radar.
A 20-year-old university student who did not want to give his name told AFP that the ban had hit him hard as he is now unable to chat with random girls and find new dates.
"The cruel world has once again conspired against lovers and made it difficult for them to communicate," he told AFP.
"It was so inexpensive and an easy way to find a date," he added.
The 25-year-old manager of a boutique in Islamabad told AFP that he had found the "love of his life" through the service.
"I am going to marry her," he said.
"We chatted, we exchanged numbers, we started talking and I was surprised to find out that she lived nearby," he said.
There is no public data about how many people used the romantic chat, but of the 68.6 percent of the population with access to a mobile phone, it is likely to have been a small number.
Normal call charges are about $0.02 a minute and Rs1.50 for a text message, but chat services were offered at an hourly rate for a fraction of those rates.
A customer would dial a particular number after which a computer generated voice or text message guided subscribers through various options.
For example, if you want to chat to a girl press 1, a boy press 2, then you select your preferred age group before being connected to another caller by SMS conforming to your criteria.
Two of Pakistan's five mobile phone companies said they had shut down romantic chat rooms, but would continue to offer calling services that stick to general interests such as hobbies.
Another company said they had shut down all chat rooms and two others were not reachable for comment.
Saeeda Khan, a 45-year-old mother of three, welcomed the ban.
"I am worried as they're busy all night on the phone with their friends and cousins," she told AFP.
Khan said she worried about "what kind of people" are in the chat rooms and that children "are exposed to strangers". "I would never approve of chatting with unknown people," she said.
Mobile phone companies have filed petitions in the Supreme Court against the ban, but no date has been set for a hearing.
Dawn newspaper has accused the PTA of acting as an "unwanted morality brigade".
"The intermingling of young men and women is not a matter that should concern the state which has nothing to gain except opprobrium by acting as self-appointed guardian of society's morals," Dawn wrote in an editorial earlier this month.
"It (the PTA) should mind its own business."
The PTA defends the move as a response to public anger, but the ban has raised fears about growing censorship in Pakistan.
The government frequently shuts down mobile networks to prevent militant attacks and access to YouTube has been blocked for a year over a low-budget American film deemed offensive to Islam.
In November 2011, the PTA also tried to ban nearly 1,700 "obscene" words from text messages, which included innocuous terms such as "lotion", "athlete's foot" and "idiot".
In 2010, Pakistan shut down Facebook for nearly two weeks over blasphemy and continues to restrict hundreds of online links.
Independent technology think-tank Bytes for All, Pakistan told AFP that the fresh ban was a violation of human rights.
"Any regulation on the basis of 'morals' falls under moral policing, which is unjustified, undemocratic, dictatorial and a violation of fundamental rights," Furhan Hussain, Coordinator Advocacy and Outreach at Bytes for All, Pakistan, told AFP.
One engineering graduate, when asked if he had ever used the chat service, said he regretted only hearing about it after the ban.
"Damn! I could have been dating girls, now I regret it."
COMMENTS (29)
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Good PTA I'm with you people. You're doing a great job now. I was wanting ban on all packages and services which are putting our country into the darkness behind the curtains on technology.
Much the best,excellent and august step taken by PTA and this step had to be taken very early.Cellular phones are invented for positive usage not for negative and obnoxious usage.This PTA's step is highly appreciated.Very well and accurately done PTA.....
obscene worlds like "lotion"... LOL....
ET, giving a particular shade to a conversation by moderating the comments accordingly, you cannot build the opinion or align it with your policy. People who think that they win the war of comments by having more number of recommendations must realize that there opinion building exercise is not more than the election campaign of PTI that died its own death in due course of time since it was on the piece of paper only. I fully agree with Salman Saleem since modesty is first value we need to have in our relationship, which has been very rightly supported by PTA with this move.
I also didn't knew abt that. Its correctly mentioned in dawn that PTA should mind their own business.They cant deal with militants and trace their numbers they just play moral police with the innocent people
Pakistan is rated highest when it comes to watching porn. People are so frustrated and these companies think banning chat would resovle anything. Following ignorant countries like Saudi Arabia. And someone said this is against our moral values. Pakistanis dont have any morals. no wonder why we are the most corrupt and getting backward instead of moving forward.
Wait up ban on viber and watsapp is next i guess... oopps I might ve given the ill-informed authorities a new idea!!!
@Riz: Vulgarity doesn't breed violence, it breeds sexism
Now that I am a father, I believe its a great move. I know how men work and I believe better safe then sorry. Chat with a random guy, who must be chatting with dozen other girls, fall for the loser thinking he must be sincere but that would be once in a blue moon. I know for sure there is reason to trust a desi. So great move PTA.
good.. we shall ban this because the conversations that go on CAN be immoral.. next we shall ban GPRS/WiFi enabled cell phones because it CAN be used for whatsapp/viber/skype and i think we all agree thats where all the STDs come from.. a man and a woman driving in a car CAN mean there's some immorality involved.. is there any end to this logic.. we already have YouTube banned.. Educating someone on how to make better use of something is just too hard on the whole society
Kingdom of Saudi Arabia likes this
Beghairati At its best.
what about moralities for PTA itself as an organization. Already they are facing scams; ranging into billions of RS. This is morality, right?
@Neon Socrates Sahib, in Pakistan, majority of marriages are conducted between cousins. To me a cousin means a sister or a brother. now how anyone can change brotherly affection to something else, is beyond my understanding. So PTA let young kids enjoy their lives and find their way, and no one has any right to IMPOSE self made ethics on kids.
Girls and boys@ET, PLEASE DO NOT AXE MY COMMENTS SO CRUELLY, more so when you good guys are not cruel by nature.
The story forgot to mention that no adult friendship/chat service through phone is offered by any cell phone operator of the west from where we have proudly imported the holy ethos of 'freedom of expression'!
Good step from PTA,mobile companies should ban the service,or in other case must be very limited like 4-5 texts per day for some emergency [but you can better make a call if you have some emergency]..
chat services should be banned because people in our society misuse it instead of using it for a good purpose.
@Kaleem: More like checking if the shopkeeper has transferred 'bhatta' money into his account... ;)
What difference does it make, people use whatsapp/bbm/fb messaging. Finding love through mobile networks is so old fashioned.
Loved the last line of the article :)
But the guy behind him, he is talking on the phone and looks pretty happy. The chat room magic!
As it is we have an oppressed and frustrated society...why ban a simple thing as this ?
He is checking message, not sending
The guy in picture doesnt seem to be sending such message, atleast from expressions :D
The more PTA oppress the society and human rights, the more extreme and violent people will be. Point to ponder!
It is good that PTA has banned Love Chat. Freedom of talk comes with responsibility. There is no such human rights violation in it. We should respect our moral values.
you can marry with strangers ... but can not communicate with strangers !!! strange.