Makeup artist Niti Luthra suggests how to use the bold lip colour:
For fair complexion, one can use shades like light purple with a tint of pink or red in it. Wheatish women can use light shades for daytime and medium dark shades with tints of red and purple for evening.
Girls who have dusky skin tone can opt for deep purple and deep red shades.
Also, berry lip color with lots of mascara is the way to flaunt it. Wear a lip balm first and apply matte berry colour to make your lips look perfect.
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Wear Purple lipcolor? who wears purple in this day and age? maybe in India they can carry it off where the article is lifted from, but in Pakistan no one wears purple and I will not recommend anyone to even try!
Also in the pic the color is cherry and not berry!