From Lahore to the rest of the world, this agency takes the road less traveled

Published: June 30, 2013
The venture is impacting web design and development internationally. PHOTO: PUBLICITY

The venture is impacting web design and development internationally. PHOTO: PUBLICITY

LAHORE: If the services offered by this all-encompassing 360 digital design agency don’t impress you, its client list surely will. With provisions such as brand designing, web space and event management, interactive gaming, animation, marketing, advertising and the production of TVCs amongst others, Lahore-based one-stop shop for marketing and management solutions Off Road Studios has certainly taken the road less traveled. It boasts clients such as Standard Chartered Singapore, Chevron and Cisco USA, and has created Facebook applications for Victoria’s Secret and 3D animations for Bubble Legendary in collaboration with Disney World.

360 digital design agencies may be the future for marketing, app design and brand strategy but there are only a handful of such companies operational throughout the world. Off Road Studios, an all-inclusive company that allows the consumer to custom-create a service all under one roof, remains to be the only 360 digital design agency throughout Asia. Since all services are handled by an in-house team, it offers clients a more cost-effective and hassle-free way to host a big event or launch.

The company came into existence when a few colleagues and social acquaintances realised the dearth of something ‘all-rounded’.

“The entire concept of a full-service digital and creative design agency is that a client has one, singular point of contact for all of his/her marketing needs,” said CEO Muhammad Waqas, referring to websites, mobile apps, mobile games, interactive media, TVC, print design and event management. “The benefit is not only that all these activities are happening under one roof, but that they are truly integrated. All divisions share the same creative team and the results speak for themselves. Can you imagine how much easier this would make a lawn launch, or massive beverage brand activation?”

With international awards by Favorite Website Awards, Dope, Best Web Design Agencies, Reddot and Dexinger, Off Road Studios has been asked to participate by Harvard University and the London School of Business in a digital marketing/design survey to help them design curriculum.

“We all come from very different walks of life but as a group we feel that there is a lot more advantage in being integrated,” said Umar Hadeed, the company’s chief global strategist. “We try to ensure that each division is the best at what they do so our clients not just get an all rounded 360 service but also the best possible service available in the market.”

With its office located in Pakistan, Off Road Studios is impacting web design and development internationally. “We have not hit the Pakistani market because our services are too expensive to be offered here just yet,” said Waqas.

With established studios in Lahore and Dubai Media City, Off Road Studios also has sales agents in New York, California, London and Melbourne.

Published in The Express Tribune, July 01st, 2013.

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Reader Comments (19)

  • manto
    Jun 30, 2013 - 9:51PM

    And the point of the article is?


  • interesting...
    Jul 1, 2013 - 8:30AM

    having worked in the advertising industry, i can say that a true full-service digital agency can have a big impact. there are only a few companies in the world that are actually full-service, and it makes me proud to know that Pakistan has one of them. keep up the good work!!! also great to see that animations are being done for Disney. Pakistan has amazing talent. good to see some positive news ET!


  • good work!
    Jul 1, 2013 - 8:34AM

    Nice to see yet another Pakistani company making waves and gaining recognition internationally. keep it up guys.


  • wow!!!
    Jul 1, 2013 - 8:51AM

    @manto, i guess the point is that there is some good news and stuff to be proud about coming out of Pakistan… maybe you should feel happy and inspired that a Pakistani company has won industry awards… or do you just enjoy the bad news about your country?


  • Kasim Shah
    Jul 1, 2013 - 10:47AM

    What you guys are doing is amazing. It makes sense to provide all the necessary services to the customer. What is even more amazing is that this is being done in Lahore. This will be able to show the world that Lahore is home to some of the most gifted people. Keep up the good work and I look forward to hearing more news from you guys.


  • Realist
    Jul 1, 2013 - 10:48AM

    Really cool that a local company has won these awards and is following this model. You make us all proud!


  • Kasim Shah
    Jul 1, 2013 - 10:53AM

    What you guys are doing is truly amazing. Being able to offer a customer all the services to help their business is something that is very necessary. And what is more incredible is that it is being done in Lahore, showing the world that there are creative people in this beautiful city.


  • sania
    Jul 1, 2013 - 1:05PM

    wow!!! brilliant… make us really proud….:)


  • mahnoor
    Jul 1, 2013 - 1:18PM

    Brilliant work done by u people :) really very happy for you ,keep up the good work :) i m really impressed………keep making us all proud :)


  • Javed Ahmed
    Jul 1, 2013 - 1:41PM

    One of the very few 360 digital agencies in the world, Off-Road Studios stands out as a pioneer in the 360 Digital space. They have mastered Augmented Reality and have been delivering their hi-end solutions to the international audience. What amazes me is that this company originated out of Lahore, Pakistan, and now known as a global digital brand. You make us proud Off-Road Studios. You should not missing out on looking at their website at


  • Faizan Ali
    Jul 1, 2013 - 3:56PM

    Off-Road Studios is uniquely placed to make waves in the local market. I encourage them to delve into the local scene as soon as possible; their abilities can certainly give Desi companies a boost based on IT that only global companies have been enjoying so far.

    All the best for the future!


  • Nabil
    Jul 1, 2013 - 4:37PM

    Awesome stuff guys !! keep up the good work (Y)


  • Fahad Chaudhry
    Jul 1, 2013 - 11:45PM

    It’s good to see a Pakistani company recognized internationally. way to go guys !!


  • Amir Shuja
    Jul 2, 2013 - 2:21AM

    Why cant every news be like this about Pakistan? Guys you make us so proud that irrespective of negative branding about our country, at-least our youth has this talent and passion to portray a positive image in the world and are doing good. I without a doubt can say, there is a long way to go, but you’ve got all what it takes.


  • Sarmad Q
    Jul 2, 2013 - 2:40AM

    I think this is a brilliant phillosophy of being an integrated agency and as a marketer I can see clear advantages to brand as your message gets across to you audience in a cohherant manner. Being an integrated agency is a very new and a modern concept, I am amazed that this is being practiced with in Pakistan and has global recognition.


  • Jul 2, 2013 - 8:51PM

    The point is to let people know that there is a 360 Digital Agency present in Pakistan which is covering a complete 360 domain. It is not a Software House, it is an Agency “Think Big” when it comes to Pakistan one cannot find such an awesome motive, implemented, and integrated at such a high scale.


  • Arqam
    Jul 3, 2013 - 1:19PM

    point of article is promotion I think..
    @ahmed awais
    I guess there are so many companies doing the same but what I find hilarious is that this company hire people with electrical Engg. degree to do marketing stuff and call themselves “senior software engineers” ….
    kia yah khulla tazaad nahi


  • Arqam
    Jul 6, 2013 - 12:38PM

    As usual a dumbest reply from Mr I knoweverything, please have a look at what is written on wikipedia:

    Main article: Computer engineering
    “Supercomputers are used in fields as diverse as computational biology and geographic information systems.

    Computer engineering deals with the design of computers and computer systems. This may involve the design of new hardware, the design of PDAs, tablets and supercomputers or the use of computers to control an industrial plant. Computer engineers may also work on a system’s software. However, the design of complex software systems is often the domain of software engineering, which is usually considered a separate discipline.”

    see its clearly stated that “This may involve the design of new hardware, the design of PDAs, tablets and supercomputers or the use of computers to control an industrial plant.”

    However, the design of complex software systems is often the domain of software engineering, which is usually considered a separate discipline.”

    so its clear that these 2 are separate domains :P , and even you are not doing any “software engineering”. Since when doing marketing is known as software engineering =)
    do some work now and start learning coding (coding doesn’t always mean front end development and wordpress stuff :P) or mention yourself as marketing guy :P(being a marketing person is not a bad thing at all=)


  • amused
    Jul 11, 2013 - 12:43PM


    Your personal/senseless attack was hilarious… I have countless examples of very successful people around the world who are employed in fields other than what their degree is in — from investment banks to hedge funds to advertising agencies. Clearly you have an axe to grind and were probably not offered a job by this agency or something. Focus on the positives for once — be proud that a local agency is making waves internationally. Just my 2 cents…


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