The United States Agency for International Development (USAID) is promoting Pakistani mangoes in the international markets in an effort to help farmers.
USAID through its Firms Project has to-date assisted three sea shipments during the current harvesting season carrying over 60 tonnes of Sindhri mango variety to the United Kingdom and Holland.
Two of the shipments have already left port and the third is in progress, a private channel reported. Shipments worth $0.12 million have been sent from three USAID supported Small and Medium enterprises farms in Sindh.
Shipments of premium quality mangoes sent to high-end European and UK markets have materialised after an intensive identification process, creation of market linkages and participation at international events. Mangos are one of Pakistan’s major fruit exports, and with the current mango season it has been looking to expand its markets.
Published in The Express Tribune, June 25th, 2013.
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