Who would have guessed in 2004 that newly launched social network Facebook would end up with over one billion users across the globe today?
Who could have made the even wilder prediction that 2012 onward, Facebook would be the number one visited website in Pakistan (Alexa.com), outranking the all- mighty Google.
Today, the social networking giant’s growing impact in the country cannot be denied, and by 2015, with greater internet penetration, its influence in all aspects of our lives, from politics to entertainment will be profound.
Total monthly active Facebook users in Pakistan: 8,648,000 (grew by more than 1,162,040 in the last 6 months)
Facebook penetration of overall country population: 4.69%
Facebook penetration of online population: 29.69%
Position in the global list of countries visiting Facebook: 27
Majority of Pakistani Facebook users are young:
13-17: 1,183,640 people
18-24: 4,275,900 people
25-30: 1,767,800 people
30-40: 1,135,320 people
40 and over: 503,080 people
There are 70% male users and 30% female users in Pakistan:
Male: 6,068,700 people
Female: 2,557,960 people
Top 5 Facebook Brands with Pakistan fans:
PAGE LOCAL FANS
1 OLX Pakistan 1,621,693
2 Nokia Pakistan 1,191,454
3 Intel 1,157,929
4 Ufone 1,048,053
5 Zong 810,776
Top 5 Facebook Celebs with Pakistan fans:
1 Akon 1,302,719
2 Shakira 1,219,284
3 Atif Aslam 1,207,911
4 Justin Bieber 963,422
5 Ali Zafar 925,408
Random Fun Facts
Dedicated to console gaming: 547,980 Pakistanis
Big on cooking: 458,200 Pakistanis
Have an interest in dance: 601,960 Pakistanis
Like literature or reading: 1,954,080 Pakistanis
Own old computers: 1,874,220 Pakistanis
Newly wed in the last year: 99,220 Pakistanis
Number of declared parents: 198,080 Pakistanis
Smart phone/tablet users: 1,424,280 Pakistanis
Like fashion: 2,179,280 Pakistanis
Relationship status single: 1,930,500 Pakistanis
Note: Fun facts stats are based on what people have included in their personal timelines.
All stats reflective of April 2013, and gathered from socialbakers.com, facebook.com
Published in The Express Tribune, Sunday Magazine, May 5th, 2013.
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