Sania Maskatiya opens her flagship store in Lahore

The designer is excited about her new outlet.

LAHORE: The wait is over. The coolest new retail outlet has finally arrived as Sania Maskatiya opens her very own flagship store in Lahore. Situated on the bustling MM Alam Road, the store transports you to Sania’s world of creativity.

“It’s just been two years for our brand and we are extremely excited to be able to expand into a standalone store in Lahore,” says Maskatiya. “We endeavour to bring all that the Sania Maskatiya brand has come to be known for in terms of aesthetics, design and service to Lahore.”

The new store is now the home to all Sania Maskatiya lines and specific collections, from her popular block prints, embroideries and every day kurtas along with evening couture and formal wear as well as her recent collection Naqsh, which was showcased at Fashion Pakistan Week (FPW) 5 in Karachi.

The concept store’s interior has been designed by Yousaf Shahbaz of Strata and it’s a breath of fresh air to see the interior designer incorporate Maskatiya’s design concepts into the store’s interior. With faux grass lining the entrance and geometric structures hanging around the store, it almost feels as if Maskatiya’s clothes were taken as inspiration to create the store.

Maskatiya will be showing her new collection Aghaaz at PFDC Sunsilk Fashion Week (PSFW). “Our new collection for PSFW celebrates the opening of this new space,” continues Maskatiya. “Paying tribute to the bold and vibrant along with the pastel hues that are representative of the magical city of Lahore, Aghaaz seeks to excite the senses as one enters a garden of new beginnings.”

Published in The Express Tribune, April 27^th, 2013.                    

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