Lifestyle store KHAS spoils Lahore for choice

LAHORE: KHAS opened its doors to Lahore on April 19 with a bang. Lifestyle stores have recently become the latest fad, with export houses manufacturing their own line of linen and terry products for the local market. Sadaqat Group’s Hina Shoaib announced the launch of its retail chain under the name of Khas across Pakistan. “We focus on presenting our customers with a versatile range of bed linen, exclusive hand-knotted carpets from Rugs and Home, decorative accessories and trendy ready-to-wear apparel,” says Hina Shoaib.

With stores like So Kamal already in the market, Khas adds another avenue for home retail. Keeping up with the fad, it also offers in-house linen of varying quality, from a 500 thread count luxury line to a 200 thread count hotel line. It also trickles down to children’s rooms and printed linen. Along with linen, the store is also housing furniture by Designers Guild, imported accessories, crockery, pottery and terra products from China. Along with home decor items, the brand has also launched its own in-house apparel line under the name of Paris Boutique that is offering ready-to-wear shirts.

“We want to make Khas your one-stop shop for everything lifestyle-related,” says Shoaib. “We also have a team working with us to create leather trays and accessories.” From candles to table runners, clients can walk in and purchase the entire look of the room and walk out.

Bilal Mukhtar of Bilal Mukhtar Events says, “The city’s increasingly style-focused clientele has created an ambiance of pure luxury and indulgence premised on modern and contemporary interior and designing.”

Situated in the heart of Gulberg on Ghalib Road, the vast expanse of the store is well managed and does not seem cluttered even with the amount of items up for sale. “We are investing Rs200 million to open 10 stores in the next months, including one each in Sargodha and Multan, soon to be followed by Karachi and Islamabad and going up to 100 stores in a span of four years,” confirmed Khurram Mukhtar, CEO of Sadaqat Group.

With a very ambitious plan laid out in front of them, only time will tell how well they are able to deliver.

Published in The Express Tribune, April 22^nd, 2013.                   

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