Branchless banking: Omni introduces mobile app

KARACHI: United Bank Limited has said that its branchless banking division, Omni, has introduced another unique feature, a mobile app, to enhance customer experience. “This is for the first time in the branchless banking industry, with UBL Omni the only bank to offer such a service,” the bank says in a press release. The use of mobile phones is at an all-time high and the growth of Smartphone market has led to widespread use of mobile apps for everything in a person’s daily life. UBL says the Omni Mobile App aims to tap into this growing market by giving Omni customers a secure and convenient channel for accessing their account and conducting transactions. The mobile app is available for Android and Java-enabled handsets and can be downloaded from the UBL Omni website.

Published in The Express Tribune, April 17^th, 2013.

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