Telenor has launched new packages for internet enabled phones for its mobile subscribers with an ad campaign featuring an off-beat theme targeted at the youth segment.
The GPRS bundles, called internet.more, feature packages that offer daily, monthly and weekly data allowances for its prepaid customers and monthly allowances for its postpaid customers. The launch of the bundles has been accompanied by a television commercial (TVC) that has been drawing considerable public interest.
The innovative ad features a boy spotting a college girl in a library whose information he instantly accesses in a website (similar to Facebook) on the web browser of his phone. He then proceeds to add her on the social networking site. In a further twist to the story, the girl turns out to be the college principal’s daughter.
The TVC also brings to light the current debate surrounding online privacy and social media. The policies of social networking sites such as Facebook have caused some alarm in more connected western societies but have received significantly less attention in Pakistan.