Telenor launches internet packages, with a twist

Published: September 20, 2010
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Screen capture of Telenor's new TVC.

Screen capture of Telenor's new TVC.

Telenor has launched new packages for internet enabled phones for its mobile subscribers with an ad campaign featuring an off-beat theme targeted at the youth segment.

The GPRS bundles, called internet.more, feature packages that offer daily, monthly and weekly data allowances for its prepaid customers and monthly allowances for its postpaid customers. The launch of the bundles has been accompanied by a television commercial (TVC) that has been drawing considerable public interest.

The innovative ad features a boy spotting a college girl in a library whose information he instantly accesses in a website (similar to Facebook) on the web browser of his phone. He then proceeds to add her on the social networking site. In a further twist to the story, the girl turns out to be the college principal’s daughter.

The TVC also brings to light the current debate surrounding online privacy and social media. The policies of social networking sites such as Facebook have caused some alarm in more connected western societies but have received significantly less attention in Pakistan.

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Reader Comments (9)

  • Muhammad Usman
    Sep 21, 2010 - 12:34AM

    Telenor need potray their packages according to the customs of our society, the eastern one…current theme of adds may attract a small group of youth but not all…adds are not ‘clicky’…attracion demands saga, not crap. thanksRecommend

  • Sep 21, 2010 - 2:22AM

    Bringing fraandship requests to a phone near you! I am sure many peoples will line up willing to create and make fraandship! Recommend

  • Ali
    Sep 21, 2010 - 4:01PM

    Zong Offers the best of the best internet packages.
    to me it seems telenor people think public is fool

    In prepaid category zong offers
    Prepaid offer
    2 GB bundle Rs. 200
    4 GB bundle Rs. 400

    while in postpaid category
    Postpaid offer
    Truly unlimited Rs. 400

    Check all zong packages at
    http://www.zong.com.pk/vasgprsedge.html and
    http://www.zong.com.pk/vasgprsedgegprstariff.htmlRecommend

  • Umar
    Sep 21, 2010 - 4:25PM

    I am using Zong internet and quite satisfied with it. I tried Telenor but its costly as compare to Zong. So say it all with Zong……Recommend

  • ADIL
    Sep 21, 2010 - 6:03PM

    bt thts a nice looking chickRecommend

  • Sep 21, 2010 - 8:59PM

    I hate this ad…..sorry……Just saw this today,,,,,,,,What are they trying to show? They can make money with some better concepts……..What annoyed me the most was that no girl in Pakistan ( even if she has 1000 Boy frends) can wave a boy like this before her father…..They may do it hiddenly……Recommend

  • Anonymous
    Sep 22, 2010 - 1:51PM

    Tribune’s writers have quite a low intelect level, calling this boy girl theme an “off-beat theme” this is ridiculous Recommend

  • Eeman
    Sep 23, 2010 - 12:57PM

    I don’t understand the issue. Recommend

  • Shabnam Khurshid
    Sep 24, 2010 - 4:53PM

    Thanks for the update :DRecommend

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