Disney’s Oz keeps magic spell on movie box office

The movie gets more business in its second weekend.


Reuters March 18, 2013
Oz the Great and Powerful’s global total after 10 days reached $282 million. PHOTO: PUBLICITY

NEW YORK: Walt Disney Company’s Oz the Great and Powerful worked more box office magic in its second weekend, following up its strong debut a week earlier with $42.2 million in US and Canadian ticket sales.

The Wizard of Oz prequel starring James Franco topped a stronger-than-expected performance from The Call, a new thriller about a 911 operator played by actor Halle Berry who tries to save a kidnapped teenager. The Call earned $17.1 million from Friday through Sunday, according to studio estimates.

The Incredible Burt Wonderstone, a new comedy featuring Steve Carrell and Jim Carrey as dueling Las Vegas magicians, finished the weekend in third place. It conjured up $10.3 million at North American (US and Canadian) theatres — several million less than expected.

Domestic ticket sales for the big-budget, effects-filled Oz dropped 47% from its opening weekend, according to the box office division of Hollywood.com. Movies typically see a 40% to 60% decline in their second weekend of release.

Oz added $46.6 million over the weekend from international markets. Its global total after 10 days reached $282 million, a strong start for a movie that cost $200 million to make plus up to $100 million more to market.

The Call handily beat pre-weekend forecasts of a debut of around $10 million. The $15 million production over-performed on strong word-of-mouth, showing itself to be “a real crowd-pleaser,” said Rory Bruer, president of worldwide distribution for Sony Corp’s Sony Pictures studio, which acquired the film from Troika Pictures.

“People like this film a lot, and it’s going to be a big success for us,” Bruer said, adding that “the film could end up doing anywhere from $40 million to $50 million, which would be huge.”

Burt Wonderstone, meanwhile, fell short of some pre-weekend forecasts, which had pegged the debut at $12 million to $15 million. The film had a modest budget of about $30 million, according to Warner Bros.

Rounding out the top of the charts, the big-budget film Jack the Giant Slayer took fourth place with $6.2 million domestically. The global total for the March 1 release, which is trying to make back a $189 million production cost, reached nearly $90 million.

In fifth place, Melissa McCarthy comedy Identity Thief added $4.5 million to its impressive $123.7 million total.

Jack the Giant Slayer was released by Warner Bros and Identity Thief was distributed by Universal Pictures, a unit of Comcast Corporation.

Published in The Express Tribune, March 19th, 2013.                

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COMMENTS (1)

jasper johns | 11 years ago | Reply

The best, funniest Oz thing I've read lately is DA YELLER BRICK ROAD, a hilarious telling of The Wonderful Wizard of Oz. It's supposedly "the original story by Uncle Remus" (!) and reads like Dave Chappelle wrote it. Hilarious.

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