Did you know? Oscar ‘losers’ to go home with $45,000 gift bags

Oscar nominees who don’t end up with a coveted gold statuette at the Academy Awards on Sunday won’t go home empty handed after all. Los Angeles-based marketing firm Distinctive Assets will be handing out its annual “Everyone Wins at the Oscars Nominee Gift Bag”, valued at more than $45,000, to the talented and well-dressed “losers,” the company said.

Among the items in the gift bags, known as swag bags, are trips to Australia, Hawaii and Mexico, personal training sessions, condoms, a bottle of tequila, hand-illustrated tennis shoes, appointments for injectable fillers and ‘portion-controlled’ dinnerware for those watching their figure.

This year’s “Not Everyone Wins....” swag bag also includes an under-the-counter water filtration system, acupuncture and aromatherapy sessions, a one-week stay at a fitness and weight-loss retreat, and a one-year membership to London’s Heathrow Airport’s private VIP service.

The Distinctive Assets gift bag is not endorsed by the Academy but has been creating consolation goodie bags for 11 years now. The bags are delivered to the losing nominees to their homes directly or through their agents or publicists.

Published in The Express Tribune, February 21^st, 2013.             

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