Diversifying business: Fashion brand maker to open restaurant chain overseas

Published: February 17, 2013
Energy crisis forces Paragon Fashion to enter into new venture. ILLUSTRATION: JAMAL KHURSHID

Energy crisis forces Paragon Fashion to enter into new venture. ILLUSTRATION: JAMAL KHURSHID


Paragon Fashion, the manufacturer of famous fashion brand Zara let down by the crippling energy crisis, has decided to diversify and open an offshore restaurant chain in an attempt to recoup losses caused by gas and power cuts.

“The management has decided to try its luck in the restaurant business in Saudi Arabia and South Africa instead of expanding its textile business in the country,” said the company’s Chief Executive Officer, Mian Mohammad Naeem, in an interview to The Express Tribune.

He admitted that it would not be easy to make forays into overseas markets, but the company would have to avert losses to save itself.

Paragon Fashion runs a garment factory in Faisalabad, manufactures famous world brands like Zara, Republic, Officer Club and Prime Mark and relies heavily on exports.

Naeem said the energy crisis had caused immense losses because of delay in shipments, stressing that it is necessary to ship consignments on time, but it was not possible any more.

About five years ago when the PPP government took over in March 2008, the company’s sales stood at around Rs500 million, which have now dropped sharply to Rs300 million.

“If the government overcomes the energy crisis, the company can increase its revenues to Rs1 billion,” Naeem claimed.

Businessmen have been hoping that the government will tackle the energy problem and bring an end to the outages. If power and gas are supplied without any interruption, Paragon Fashion will invest in enhancing production capacity as well.

However, Naeem said it would be useless to invest more in this business because the factory was already running at half the capacity.

He said rising prices of fuel were also pushing up the cost of production because running generators on furnace oil and diesel made exports uncompetitive in the international market.

Garment factories cannot survive at a rate of return that is below 15 to 20% as the cost of production had increased by more than 35% in the past few years, Naeem said. “If the factory runs at full capacity, then we can manage the cost of production by increasing the manufacturing capacity.”

Before selecting Saudi Arabia and South Africa for opening the restaurant chain, Naeem had visited various countries to scout for right places for making investment. After completing projects in the two countries, the company will expand business to other Gulf states.

Published in The Express Tribune, February 17th, 2013.

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Reader Comments (2)

  • faraz
    Feb 17, 2013 - 12:04PM

    Yeah great , I am hoping they open thier first restaurant in Riyadh.By the way have most you realised that most new entrants in the Gulf region prefer to enter the Saudi Market first rather than Dubai, which was a norm a few years back.


  • Mani
    Feb 17, 2013 - 7:49PM

    It’s Primark by the way not Prime Mark. And it is synonymous with cheap clothes…


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