Formula one: F1 sign Emirates as global partner

Formula One boss Bernie Ecclestone signed off a deal with Emirates that would see them being appointed as its Global Partner.

Chairman and Chief Executive Emirates Airline & Group HH Sheikh Ahmed bin Saeed Al-Maktoum and Ecclestone announced the five-year agreement starting with the imminent 2013 season. The press conference took place at Emirates’ headquarters in Dubai.

Initiating at the Grand Prix in Malaysia, a number of historic circuits such as Silverstone in Great Britain, Monza in Italy and Interlagos in Sao Paolo, Brazil will feature the distinctive Fly Emirates branding.

Published in The Express Tribune, February 8^th, 2013.