Indian cinema no longer restricts itself to Indian talent as globalisation has allowed numerous Pakistani artists to enter the main stream music industry in Bollywood.
The influx of artists such as Rahat Fateh Ali Khan and Atif Aslam and the assistance of business-minded and liberal film producers in Bollywood has allowed this to happen. Whether it’s convenience or the right skill set, the trend of importing Pakistani talent is clearly mounting.
“Music has become standardised in India over the years, which has resulted in vocalists suffering [from monotony],” says leading Indian music composer and film theorist Madan Gopal Singh. “Pakistani artists seem to have filled that void.” He explains the reason behind the rising interest in Pakistani musicians is due to the melodic uniqueness they possess; they represent a melodic transition which Singh feels Indian musicians have left behind.
He feels the sudden arrival of Pakistani artists has generated insecurities in the minds of local Indian musicians and what’s more important is that Bollywood no longer has a nationalistic impulse to cut Pakistanis off. Amongst the local musicians in India, Singh reveals it was Abhijeet, a renowned playback singer, who led the first chorus against Pakistani artists. He feels Abhijeet, who had become a spent force, was simply threatened by the tough competition.
“Local artists [Indian] in general, feel threatened by the new talent that is coming in and the reality is that this new talent is much more talented and a little more than just good,” Singh says about Pakistani artists.
Neutral grounds
Singh explains there are two factors that have allowed collaborations between the two nations — economics and technology. As far as political issues are concerned, he feels it’s a two-way street; there are conspiratorial mindsets on both sides of the border. And to deal with this, Dubai and London have become neutral spots where projects can be worked on.
“It’s theatre to be honest, how conspiracies have been churned out. And I am also aware that this goes both ways — Zaid Hamid in Pakistan can also be quite hysterical,” he says. “I don’t know how we are supposed to deal with the politics but I think the only option we have is to work together silently as these [Pakistani artists] are very popular people who have a huge following in India.”
While Pakistani artists had to fly to India initially to record music, technology has now evolved and numerous producers use video conferencing as a tool. “Studios are more sophisticated and equipped now, and technology has progressed to a point where people can use Skype to record music,” he continues. “Therefore, artists don’t even need to go anywhere to produce songs now.”
Meanwhile, a source close to Atif Aslam reveals that producers ask artists to record songs in either Dubai or Lahore. “We are told that Indian singers would obviously become apprehensive as their work is being taken by Pakistani singers; but the environment is becoming very competitive and it should be looked at from that angle,” the unnamed source continued, saying competition is healthy. Aslam remains indifferent to these local sentiments saying he is too focused on his work.
Music producer and cultural icon, Mian Yousuf Salahuddin, gave another perspective to the theory. He feels the main reason behind why Pakistani artists choose to go to Dubai or Lahore instead of India is because it’s more convenient. “While there are only a handful of people who make noise [about political issues], the tension will always be there regardless,” says Salahuddin. “Pakistani artists primarily record music in Pakistan or Dubai because it’s just easier for them.” He says Rahat recorded most of his songs in Lahore and if he had to go elsewhere, it would be Dubai.
Published in The Express Tribune, February 6th, 2013.
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COMMENTS (28)
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It is an eyeopener for the people in Pakistan who advocate not to establish trade relations with India. It is Indian established industry which afraid of competition from Pakistani talent. There is nothing to loose for Pakistani talented interpreters who are not never afraid bigger challenges on any field.
A Pehsawary
@Indian: The actors like Kapoors, Khannas and Khans all are from Peshawar leave a side the poets singers writers etc. The industry was ruled by the talent coming from areas that belong to Pakistan even before partition. It is better not to go into such discussion and come out of complexes whether inferiority or superiority and live in today's era of competition where talent and professionalism prevails in spite of all odds.
A Peshawary
@Pankaj: Please don't drag in Islam into everything.
A Peshawary
Sometimes I forget if ET is Indian like Geo or Pakistani like Zee TV.
@Hold your horses: Only he was caught smuggling currency out of India.
@Pankaj:
Music and bands are only unislamic for females............
@akash: Yes, I too like Ghulam Ali, Rahat Fateh Ali Khan and Shafqat Amanat Ali. I feel Atif Aslam and Ali Zafar are overrated as singers though Ali Zafar does show promise as an actor. I would not even take Veena Malik's name in the same breath as Atif and Ali Zafar because regardless of my personal preference, they have achieved a measure of success. That cannot be said about Veena who really has had no success to talk of.
Madan Gopal Singh? Who are You? Are you threatened by talent ?
Ever since the Pakistani Film Industry was shifted from Karachi to Lahore the film industry's quality began to deteriorate, the fact is today the Karachi is the main city of Media Industry of the country and if you look at the old Pakistani films emanating from Karachi they were at par with the Indian film Industry.
@RHS: "If Pakistan has the talent, India has the market"
Oh Really? I thought India had the talent as well as the market.
It's just one way street..for musician..that is Pak singers come to India earn money..and go back while Pak does'nt have any industry for Indian musicans to work or earn...
So give one good reason why shoud India be so good to Pak?
@Akash
"But Atif Aslam or Ali Zafar or Veena Malik are some of their artist who does not make any impact for me".
totally agree with u !!
It's simply amazing that things have come to such a pass that Pakistanis are going over the top after some appreciation from a totally unheard of Indian musician. It clearly indicates that recognition in India is what makes any Pakistani artist a star of any reasonable standing. Nowhere in the world an artist longs for recognition from a sworn enemy country. Remember yesterday was Kashmir solidarity day????
Like everywhere else.. Pakistan has some amazing talent and some hopeless ones. Personally I love Rahet Fateh Ali Khan,Ghulam Ali and some of their comedians. But Atif Aslam or Ali Zafar or Veena Malik are some of their artist who does not make any impact for me.
Cultural exchanges are very important. If Pakistan has the talent, India has the market. Please continue this trend. Bollywood is providing a good service for all South-Asians worldwide. More cooperation and not competion please!
@Falcon: "And you must be from India?"
You are 50% right. Well Pakistan is number one in the world in some ways........guess no need to explain.
@Danish Mughal: Go watch Sa Re Ga Ma on youtube. Touching charan is a way to show respect for elders/teachers .......most kids/young singers (of all religions) respect elders/teachers irrespective of their religion.
Pakistanis do have good actors and singers too. Some one considered good singer in Pakistan may not be seen as good in India and vice versa.
You know what Pakistan teaches to young people like kasab and young people in Kashmir?
Who is madan singh...never heard this name..he cashing his business..he is saying good things becoz he want to have more programs in pak which he don't get in india..looser..
Who is Madan Gopal Singh? Never heard of him.
A Pakistani taking as an Indian. Lol
If you guys are so good please revive your lollywood first
There is no doubt Lahore and Pakistan has tremendous amount of untapped raw talent and also it remains a fact India provides bigger market. I think people of subcontinent need to take a step beyond politics . I love how atif remains neutral and avoids politics at all costs a good example of the was recently hosted show sur kshetra in which he talked about love and peace and opponents talked about war.
@Indian: "If India was to allow complete free travel and trade, and this border hostility continues to reduce, in 5-10 years I would guess many of the top Bollywood actors and singers would be from Lahore…"
If that is the case then why do they not make blockbuster movies in Lahore itself?
@Falcon: Why the ad hominem attack? Very unlike you.
In general the music director whose opinion forms the basis of this whole article is some unknown non-entity. Indian music is very diverse and by no means can it or should it be equated to Bollywood music alone. Even within Bolllywood, there is a very wide range of singers. Adding a couple of talented ones across the border just enriches it but to say that the music industry in India needs them is simply not supported by data.
@Insaan Seriously? Your kids sing better than RFAK? that made my day. :D
Please show us some of those kids(as Indian channels are still accessible in Pakistan) & more than that SHOW THEM TO YOUR OWN LEADING MUSICIANS who touch "Charans" of RFAK in reality TV shows. LOL
Basically, Punjabi culture is very popular all over India. In cinema and cultural terms, Punjabi Muslims were the biggest losers of the Partition. They would have dominated the Bombay film industry as they did even before 1947, like Noor Jehan, composer Master Ghulam Haider and so on. If India was to allow complete free travel and trade, and this border hostility continues to reduce, in 5-10 years I would guess many of the top Bollywood actors and singers would be from Lahore...
@Insaan: And you must be from India?
I thought music is unislamic ....confused !!
Someone finally mentioned my name. OOOOO.. I am loving it :)
He explains the reason behind the rising interest in Pakistani musicians is due to the melodic uniqueness they possess; they represent a melodic transition which Singh feels Indian musicians have left behind.
India has no shortage of musicians. We have kids that can sing as good as Rahat Ali Khan. Artiicles like this are very misleading. Pakistani singers are just different not superior in any way. Indians are open minded and use them to give variety. Personally I don't see anything extra ordinary about Pakistani singers.