PTV’s English channel to launch tomorrow: Report

Published: January 28, 2013
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President Asif Ali Zardari will inaugurate the new channel that will air news, current affairs and entertainment programs.

President Asif Ali Zardari will inaugurate the new channel that will air news, current affairs and entertainment programs.

Pakistan Television’s (PTV) English-language channel, PTV World, is set to launch on January 29 (Tuesday), reported Journalism Pakistan.

According to the report, President Asif Ali Zardari will inaugurate the new channel that will air news, current affairs and entertainment programs.

PTV’s Managing Director Yousuf Baig Mirza had earlier announced the launch of the channel, acknowledging that it won’t be commercially viable.

The channel comes with a capital investment of Rs300 million, and is being supplemented with the revenue generated by the PTV Sports channel, he had revealed.

At least two full-time English language channels in Pakistan found it hard to survive. DawnNews, which was the first English language news channel in the country operated for three years before switching over to the mainstream Urdu language due to dwindling profits and shrinking viewer base.

Express 24/7, the second locally operated English language channel remained on air for almost 30 months before a similar story of dwindling revenues and shrinking viewership forced it off-air.

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Reader Comments (9)

  • Shaami
    Jan 28, 2013 - 4:19PM

    Well in my view PTV should venture into atleast one European language as well. I think Spanish or German could be best option as Spanish is spoken in many countries and German is one of the prime language of Europe in my view.

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  • A2Z
    Jan 28, 2013 - 4:21PM

    You only thrive on breaking news but PTV always come up with good programs. I hope they will do good

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  • Imran
    Jan 28, 2013 - 6:20PM

    It is play quite good role to express the masses thought to ourter world, because language play very essential role to show your thoughts, perception about things.

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  • Imran
    Jan 28, 2013 - 6:25PM

    It is paly essential role to show the thoughts, perception of the masses about the Global Issues, and i think private Media should consider this also.

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  • binger
    Jan 28, 2013 - 6:33PM

    are they gonna play punjagi movies on it or pushto

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  • BlackJack
    Jan 28, 2013 - 8:08PM

    @Shaami:
    Good one :).

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  • Jullia
    Jan 29, 2013 - 12:31AM

    love you ptv. u make Pak generation and people loving abord very happy by launching..

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  • haider waqar
    Jan 29, 2013 - 5:48AM

    thats good….!

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  • Amir
    Jan 30, 2013 - 2:40AM

    A real English would be a formidable success but an English Channel with Urdu thinking will be a regular disaster

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