President Asif Ali Zardari will inaugurate the new channel that will air news, current affairs and entertainment programs.
Pakistan Television’s (PTV) English-language channel, PTV World, is set to launch on January 29 (Tuesday), reported Journalism Pakistan.
According to the report, President Asif Ali Zardari will inaugurate the new channel that will air news, current affairs and entertainment programs.
PTV’s Managing Director Yousuf Baig Mirza had earlier announced the launch of the channel, acknowledging that it won't be commercially viable.
The channel comes with a capital investment of Rs300 million, and is being supplemented with the revenue generated by the PTV Sports channel, he had revealed.
At least two full-time English language channels in Pakistan found it hard to survive. DawnNews, which was the first English language news channel in the country operated for three years before switching over to the mainstream Urdu language due to dwindling profits and shrinking viewer base.
Express 24/7, the second locally operated English language channel remained on air for almost 30 months before a similar story of dwindling revenues and shrinking viewership forced it off-air.
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A real English would be a formidable success but an English Channel with Urdu thinking will be a regular disaster
thats good....!
love you ptv. u make Pak generation and people loving abord very happy by launching..
@Shaami: Good one :).
are they gonna play punjagi movies on it or pushto
It is paly essential role to show the thoughts, perception of the masses about the Global Issues, and i think private Media should consider this also.
It is play quite good role to express the masses thought to ourter world, because language play very essential role to show your thoughts, perception about things.
You only thrive on breaking news but PTV always come up with good programs. I hope they will do good
Well in my view PTV should venture into atleast one European language as well. I think Spanish or German could be best option as Spanish is spoken in many countries and German is one of the prime language of Europe in my view.