According to the Times of India, Sania Mirza's manager called the rumors 'hype' for the show.
Bigg Boss is the Indian version of reality TV show Big Brother and is hosted by Salman Khan. The show requires the contestants to live together as housemates and their day to day activities are recorded for the show.
The report states that the star couple were set to star alongside controversial figures, such as a couple alleged of domestic violence.
This is not the first time that Sania Mirza has been rumored to be a part of a media campaign. Earlier rumors of a Shoania movie and the possibility of the tennis star featuring in Pakistani ads hit websites and newspapers following their marriage.
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