Special report: Outlook & attitudes of Pakistan's youth

Published: December 7, 2012
This survey conducted by JWT reveals what the youth of the nation think and feel.

This survey conducted by JWT reveals what the youth of the nation think and feel.

Young Pakistanis are disillusioned by their country’s leadership, disheartened by the economic outlook and desperate for a radical change, according to a recent in-depth survey on the outlook and attitudes of Pakistan youth conducted by James Walter Thompson (JWT) Pakistan.

Overall anxiety levels


9 out of 10 Pakistani youth we surveyed say they feel very nervous/anxious or at least somewhat nervous/anxious.

Pakistani youth are most anxious about increased unemployment rates, food prices and oil/ gas prices.

Although men are more anxious in the overall picture, women are significantly more anxious about the micro level issues.

General attitude



Agents of change


PTI, with majority youth supporting them in 5 out of 8 cities, has emerged as a real threat to traditional parties


Published in The Express Tribune, December 7th, 2012.

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Reader Comments (52)

  • Dec 7, 2012 - 10:09AM

    An opener for Anti MQMers.
    This survey conducted by JWT reveals what the youth of the nation think and feel


  • xyz
    Dec 7, 2012 - 12:06PM

    Well done PTI


  • Anoni
    Dec 7, 2012 - 12:11PM

    Appropriately done . However it doesn’t mentioned the percentage of youth in Pakistan and doesn’t tell which age group was part of survey


  • PTI zindabad
    Dec 7, 2012 - 12:18PM

    Good working Pti


  • GhostRider
    Dec 7, 2012 - 12:19PM

    Does that change anything…?? Change through votes is a myth what we need is Arab spring.
    like the joker said “introduce some anarchy, upset the established order and everything becomes chaos.”


  • Bilal Khan
    Dec 7, 2012 - 12:21PM

    Great news. Youth have awaken to the realities. Without strong leadership it is not possible to tackle challenges of tomorrow. I am from KPK and can see clear sweep of PTI in the major centres of the province.


  • Eyeing Propaganda
    Dec 7, 2012 - 12:26PM

    PTI has strong following across the country it appears. In karachi PTI and MQM pretty close. PMLN only ahead in Faisalabd while MQM dominates Hyderabad.
    So, its PTI which is currently emerging as a national party hands down !


  • Anoni
    Dec 7, 2012 - 12:42PM

    It looks as if the survey indicate for an Egypt style coupe by people against their rulers.


  • Zain jalali
    Dec 7, 2012 - 12:43PM

    PTI all the way .thumbs up for PTI


  • ikhlaas
    Dec 7, 2012 - 12:46PM

    where is the pml n claim now …..?????


  • Ahsan Mansoor
    Dec 7, 2012 - 12:46PM

    While in other countries results of polls with thousands of participants are viewed critically. Here i see a survey with few hundred participants.
    What is the credibility of anything showed here?
    ET if your publishing a survey at least make a good effort at it.
    This more looks like a Sociology class assignment done on facebook.


  • Zoaib
    Dec 7, 2012 - 12:47PM

    Very interesting results from Karachi. PTI is almost equal with MQM in terms of youth support it seems (according to this survey) :)


  • ikhlaas
    Dec 7, 2012 - 12:49PM

    pti needs to work hard in faisalabad and hyderabad


  • ikhlaas
    Dec 7, 2012 - 12:56PM

    in peshawar it seems there is a sweeping support for pti


  • Muhammad Faizan
    Dec 7, 2012 - 1:01PM

    The sample size is too small for a huge population like ours. The results would have been way more reliable and better for some assessment, had at least 10,000 ppl been surveyed.


  • saad
    Dec 7, 2012 - 1:02PM

    well this election the youth must come out to vote…


  • Ahmed Ali
    Dec 7, 2012 - 1:20PM

    Great PTI


  • Saparlai
    Dec 7, 2012 - 1:21PM

    PTI 326 total vs PML 168 in total great difference, bu I do not know two things, whether the samples are pecentage or number of people for example for Karachi 261 and for PMLn 6 and MQM 35. So I do not know what is 261 and what is 6 for PML and what is 35 for MQM. can some body explain it.Recommend

  • Saparlai
    Dec 7, 2012 - 1:26PM

    Great difference PTI 326 all over the country and PML N 168. But I do not know that each figure represent percentage or number of people? can some body explain it?Recommend

  • Ihsan Elahi
    Dec 7, 2012 - 1:29PM

    Now this time no anchor person will take this survey and start shouting as they do when PTI graph goes down,,,, our media is sold out,,,,, media is also a part of status quo


  • kashan ahmad
    Dec 7, 2012 - 1:31PM

    PTI is the real agent of change, we the youth of pakistan support only PTI.


  • Fahad Khan
    Dec 7, 2012 - 1:31PM

    Youth will decide the future government and large bunch of it supports PTI.


  • Zoaib
    Dec 7, 2012 - 1:34PM

    Very good results for PTI in Karachi. Seems it’s neck on neck among the youth in Karachi between MQM and PTI


  • Anas Mansoor
    Dec 7, 2012 - 2:10PM

    I think figures for PTI and JI got swapped for Hyderabad.


  • israr
    Dec 7, 2012 - 2:13PM

    Timely Boost for PTI lovers..


  • AAQ
    Dec 7, 2012 - 2:14PM

    PTI <3


  • Nasir
    Dec 7, 2012 - 2:49PM

    Numbers for Faisalabad city survey on political party liking do not add up to 110 (sample size).


  • Omer Khan
    Dec 7, 2012 - 3:34PM

    Not undermining the effort and work for making this report, but 261…that’s the sample size in Karachi??? (and similarly low in other cities as well).


  • Saparlai
    Dec 7, 2012 - 4:23PM

    Well instead of talking about PTI popularity many anchors will criticise this servey. I do not know why but many anchors are against PTI


  • Saparlai
    Dec 7, 2012 - 4:27PM

    @Anas Mansoor:
    I think you are right


  • Adil
    Dec 7, 2012 - 4:59PM


    Numbers are in percentage and they total to 100 approx, as they have no decimals.

    Those who have studied Statistics, they know that t-distribution has small sample and the postulations on whole population usually calculated with success.


  • sajjad khan
    Dec 7, 2012 - 5:32PM

    only pti


  • SUB
    Dec 7, 2012 - 6:00PM

    Just check Karachi
    Sample Size 261
    PML-N 6
    PML-Q 0
    ANP 3
    PPP 9
    MQM 35
    APML 2
    JI 3
    PTI 30
    BNP 1
    Others 0
    Don’t Know 10
    Total 99
    Sample Size 261
    Where are the remaining (261-99) 162 samples? Arabian Sea???


  • SUB
    Dec 7, 2012 - 6:01PM

    Someone at JWT needs to work on their maths. Do remember to check Quetta Please. Its the Most funniest. In the words of an old friend, the JWT guy should go to the maths teacher and demand his tuition fees back


  • Zee
    Dec 7, 2012 - 6:24PM

    LOL @SUB you should learn something about statistics and sampling then comment :D
    it will tally to give percentage total of 99%-100% regardless of sample size.


  • ali jafri
    Dec 7, 2012 - 6:38PM

    I thank ;MOM 75 set s in karachi


  • moin
    Dec 7, 2012 - 6:38PM

    PTI Rocks…………..


  • Fayyaz Raja
    Dec 7, 2012 - 6:42PM


    Dear SUB.

    Sample size 291 means total number of samples
    While total u give 99 in Karachi is percent, 99 percent means 100 or near to 100.

    35 percent supports MQM AND 30 percent supports PTI.

    So it is percent not person….

    same case in quetta.

    total number 60 is sample size mean 60 persons
    but popularity in quetta is give in percentage which have nothing to do with total.

    hope u understand brother.


  • DDA
    Dec 7, 2012 - 7:12PM

    The values are in percentage.
    sum of each city equals 100 (approx)


  • SUB
    Dec 7, 2012 - 7:49PM


    Not agreed with the reflecting percentages however Agreed with your calculation


  • waqas
    Dec 7, 2012 - 10:25PM

    …..impressed by the presentation.
    Keep it up


  • imran
    Dec 7, 2012 - 10:27PM

    @Bilal Khan: Bilal Khan inshallah u will see the same situation in Punjab .. PTI sweeping Punjab inshallah … Long Live PTI & its leadership …


  • Latif Shinwari
    Dec 7, 2012 - 10:52PM

    Excellent survey, In Sha Allah when PTI comes into power, most of our problems will be solved, specially the major problem “Corruption”. and we will get rid of these corrupted political leaders. My appeal to all the youth of Pakistan is to participate in election, and vote for Imran Khan Party. Next election would be a best opportunity for us to bring a real change in this country….Recommend

  • Dec 8, 2012 - 12:11AM



  • John
    Dec 8, 2012 - 3:55AM

    Lol—-The James Walter Thompson (JWT), Pakistan has its office in Karachi all manned by people who are Karachi-resident (most probably all Urdu speakers) and don’t seem to be having any direct connection with Pakistani cities other than Karachi. One can well understand why is MQM on the top in Karachi followed by Imran Khan’s PTI—-

    Below is the address of JWT, Pakistan.

    4th Floor, Executive Tower, Dolmen City Karachi Pakistan
    +92 21 111-598-598

    The web link is:


    It all depends who decides the size of the sample and select the sample elements. What is the use of this ridiculous and shamed survey if it doesn’t portray the real picture?


  • gp65
    Dec 8, 2012 - 3:55AM

    Everyone has latched on to the PTI story. Is no-one concerned that more youth consider their religion rather than their nation as the primary identity or that more than 20% youth consider armed rebellion as a solution? If this were my country such results would worry me greatly.


  • ibrahim hashmi
    Dec 8, 2012 - 5:46AM

    great and enticing results!
    Can u imagine popularity of pti after intra-party elections?
    complete sweep!!!Recommend

  • John
    Dec 8, 2012 - 6:30AM

    Besides, JWT is an advertising and marketing agency not some research or academic institute. PTI media cell should do something better instead of trying to build PTI’s image through such propaganda stunts.


  • Anonymous
    Dec 8, 2012 - 7:27AM

    Why should the fact that more of the youth nowadays consider their religion rather than their nation as the primary identity be a concern when the main purpose of Pakistan’s creation was establishment of an Islamic state???


  • Danish
    Dec 8, 2012 - 10:50PM

    When and how was this survey conducted? I never got a chance to participate in it.


  • Danish
    Dec 8, 2012 - 10:57PM

    In my opinion, adopting a socially more responsible attitude by we citizens is more important for social development of this country then waiting for a new leader or messiah to purify the system with his magical wand. The survey does not include that in its options for solution.


  • Tahir
    Dec 9, 2012 - 10:57AM

    Its nice to see that IK has become the vital icon for future progress of Pakistan. There is a lot of propaganda going on against him in pakistani media but I believe that the people of Pakistan are not ready to be deceived by PML-N (3rd time in Pakistan & 6th time in Punjab) and by PPP (4th time). May allah bless us with real honest leadership (IK) and the followers.


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