Addressing a ceremony to mark 48th anniversary of PTV in Islamabad on Monday evening‚ he emphasised the need for preserving archival material available with PTV.
He lauded the state run channel for maintaining its identity despite intensive competition from rival media in the private sector.
At least two full-time English language channels in Pakistan found it hard to survive. DawnNews, which was the first English language news channel in the country operated for three years before switching over to the mainstream Urdu language due to dwindling profits and shrinking viewer base.
Express 24/7, the second locally operated English language channel remained on air for almost 30 months before a similar story of dwindling revenues and shrinking viewership forced it off-air.
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